FRANCE. Moët Hennessy Travel Retail Europe has launched its first and only Veuve Clicquot pop-up in travel retail, introduced to celebrate the 250th anniversary of the Champagne House. The pop-up runs from 23 May to 26 June at Paris Charles de Gaulle Airport Terminal 2E, Gate M.
To commemorate the occasion, Veuve Clicquot has unveiled re-editions of ‘The Icons’, a collection of four emblematic objects from the House. The collection comprises the Clicquot Ice Jacket, the Clicquot Ice Box, The Clicquot Arrow and The Clicquot Fridge, all re-edited with a sustainable twist and second life options for the 250th anniversary.
The Clicquot Ice Jacket is a “functional and fashionable” pouch that keeps the Champagne chilled. The Clicquot Ice Box opens like a flower, from a presentation box into an ice bucket, and pioneering a second life for its packaging.
The Clicquot Arrow, the bottle for Veuve Clicquot Yellow Label, can be personalised with the shopper’s own destination and the distance to Reims, France, home to the cellars of Veuve Clicquot. The Veuve Clicquot Fridge is a chill box inspired by the refrigerators of the 1950s, re-edited in collaboration with pioneering industrial designer SMEG.
Customers passing through the activation are invited to personalise two of the Icons – The Arrow and Ice Jacket – by dedicated staff on-site.
Laurent Boidevezi, President Moët Hennessy Asia Pacific, Travel Retail & Private Sales, commented: “We are thrilled to offer our customers a unique and vibrant retail concept that embodies Veuve Clicquot’s values of solaire and a joyful state of mind, with an emphasis on personalisation and sustainability. The pop-up is a celebration of our brand’s 250 years of excellence and reflects our commitment to creating unforgettable and eco-friendly experiences for our customers. We are excited to share this milestone with our customers.”
The colourful retail concept features immersive experiences, said the brand owner, communicating Veuve Clicquot’s brand values to travellers. Guests were also treated to an exclusive live music show on 2 and 3 June.
Extime Duty Free General Director Guy Bodescot added, “We are thrilled to partner with Veuve Clicquot on this unique and sustainable project, which showcases our shared commitment to innovation, creativity, and sustainability. We are confident that this activation will offer travellers an unforgettable and memorable experience, and we can’t wait to welcome them to our vibrant pop-up.” ✈
