Monarch and Alpha LSG name top-performing sales crew at OMG! Conference & Awards

UK. Monarch and retail partner Alpha LSG have named the best-performing cabin crew for inflight sales at the fourth annual OMG! Conference, Training and Awards event.

A two-day seminar at the De Vere Cotswolds Water Park Hotel, Cirencester, on January 24 and 25 was attended by 88 of Monarch’s top-selling cabin crew. They took part in a training course and conference, co-ordinated by Alpha LSG’s retail sales team, which culminated in the OMG! Awards ceremony to recognise their sales achievements.

Press. Monarch Cabin Crew award winners on stage with Alpha LSG's Retail Team
Star performers: Monarch cabin crew award winners on stage with Alpha LSG’s retail team

Alpha LSG UK Sales and Marketing Director Richard Wood hosted the evening and was joined by Monarch Chief Commercial Officer Ian Chambers and Alpha LSG’s General Manager – In-flight Retail Chloe Lerner to present the main awards.

Richard Wood Alpha LSG UK Sales and Marketing Director
Richard Wood: “We are now in dialogue with customers before they depart through online channels, social media and e-mails.”

Wood hailed the performance of Monarch’s crew in 2016 despite the impact of political and economic turmoil on the industry. He said Alpha LSG’s partnership with Monarch had “flourished and produced outstanding results despite the challenges”.

Wood added: “We are now in dialogue with your customers before they depart through online channels, social media and e-mails. [We are] talking about the top-sellers, new products, and promotions and why they need to buy onboard – really engaging into the phenomenal service that you deliver day in and day out. We’re also launching new digital innovations, with interactive screens being installed into crew rooms.

“These screens are an exciting new way of providing information and up-to-the-minute news about the world of inflight retail, top selling tips, and much more. These are another great step forward in keeping the crew well informed about how we are doing and simply what is happening. We are working together on many more new initiatives, exciting plans and new brands across 2017.”

Wood added that Monarch’s cabin crew had exceeded spend per-head targets during 2016 thanks to customer engagement and strong sales performance.

PRESSManchester Outstanding Sales Performance Award winner Maria Jensen with Chloe Lerner of Alpha LSG Retail and Ian Chambers Chief Commercial Office for Monarch
Outstanding Sales Performance Award winner (Manchester) Maria Jensen with Alpha LSG’s Chloe Lerner and Monarch’s Ian Chambers

He told crew: “OMG! is all about recognition. Thousands of Monarch flights depart with your commitment, effort and focus on inflight sales onboard. It takes so many of you to drive and deliver the wonderful sales results that we see and we believe at OMG! it is important to reward and recognise as many people as possible for their sales efforts, not just one or two.”

A total of 27 prizes were awarded. The winners of the six categories, who received cash prizes and medals were:

  • Team of the Year – for biggest increase in spend per head target

Flight ZB542, 28 July 2016 Manchester-Lanzarote – Samantha Woodwood, Laura Hetherington, Darren Pearson, Chloe Smith

  • OMG! Outstanding Positive Approach to Learning & Sales

Rachel Keeley and Nick Watters

  • OMG! Fair Trade Quiz based on supplier training seminar

Amar Razaq Birmingham and Jodie Watkins London-Gatwick

  • Dedication to Incentives – awarded to the person making the biggest effort during the season

Stephen Parker – Manchester

  • Great British Base Off – Monarch’s overall best performing team

Leeds-Bradford

  • Outstanding Sales Performance – awarded to each of Monarch’s UK bases

Birmingham: Paul Garland

Leeds-Bradford: Samantha Lorryman

London-Gatwick: Tim Gibbs

Luton: Sian Williams

Manchester: Maria Jensen

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