EUROPE. Mondelez World Travel Retail (WTR) is spreading Easter cheer with themed activations in high-traffic locations at Dublin, Paris Charles de Gaulle, as well as Portugal’s Faro and Lisbon airports.
Toblerone, Cadbury and Milka lead the campaign with Easter egg-themed Toblerone sleeves at Dublin and Lisbon airports, a springtime display for Cadbury and the travel collection at Dublin Airport, and Milka bunny décor at Paris Charles de Gaulle.
Running until April end, the pop-ups are signposted through floor stickers and colourful visuals across the passenger journey.
Mondelez WTR highlighted insights shared by the National Confectionery Association: “Easter is a significant holiday for confectionery purchases, deeply rooted in tradition, nostalgia and family gatherings. Consumers view chocolate as an essential element of their celebrations.”
Milka is marking the season with the ‘Easter tastes better with Milka’ campaign, while Cadbury is showcasing its British heritage through thematic displays. Toblerone is encouraging travellers to surprise loved ones with Easter-themed gifts after their trips.
Mondelez WTR Vice President of Special Businesses and Managing Director Joost Rosmuller said, “We are excited to bring Easter to the airport, offering a delightful, immersive experience for travellers and a sales-driving opportunity for retailers.
“Festive displays featuring our iconic brands will engage travellers to bring home the perfect gift for their loved ones.
“For our retail partners, these targeted activations are designed to maximise category sales and capitalise on the increased traffic during the peak Easter travel season, driving conversion and higher basket sizes.” ✈
