Mondelez World Travel Retail has launched Cadbury Dairy Milk Bubbly, a travel retail exclusive tablet infused with bubbles of milk chocolate both on the inside and outside.
The new tablet is available in milk chocolate and milk chocolate with caramel, a flavour that is exclusive to travel retail.
The launch is said to address one of the three main pillars of Mondelez’s Delighting Travelers category vision: to encourage shoppers to purchase more often. The company believes that new product will trigger consumer demand “on many levels” by adding versatility to the Cadbury Dairy Milk product range, delivering a distinctive Dairy Milk flavour and offering an attractive price point.
Furthermore, Mondelez has created what it describes as an exciting in-store experience – supported by the brand’s “˜Welcome to Joyville’ campaign – that will stimulate more frequent purchasing.
Joyville, according to the company, is more than a marketing campaign – it is “a pleasure-filled state of mind where Cadbury’s delicious milk chocolate is the inspiration that multiplies our joyful experiences”.
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The Cadbury Dairy Milk Bubbly launch is supported by the “˜Welcome to Joyville’ campaign |
