SPAIN. Mondelez World Travel Retail (WTR) has debuted Turrón de Chocolate Suchard in Spanish travel retail with Avolta.
The festive chocolate, which is a traditional treat during the holidays in Europe, adds Sense of Place and gifting appeal to Mondelez WTR’s offer with the retailer.
Since its launch, Turrón de Chocolate Suchard has been ranked as one of the top three best-selling items in Mondelez WTR’s assortment with Avolta.
According to Mondelez WTR, the launch spotlights its mission to delight travellers with an offering that leverages the spirit of Christmas and offers Sense of Place in Spanish airports.
Turrón de Chocolate Suchard was founded in 1826 in Spain, where the nougat and crunchy puffed rice treat has grown a strong reputation as a well-loved holiday treat.
The Suchard Clasico 260g is now available in all Avolta’s confectionery areas throughout its Spanish store network. It can be found in the global food ‘chocolate tablets’ section and the local food ‘Hola España’ area sitting with the wider Turrón collection.
Accompanying the chocolate is a festive campaign under the banner ‘Taste of Celebration’.
Avolta Global Category Management Head for Confectionery & Food Philippe Moryl commented: “We are delighted that Mondelez WTR has strategically partnered with Avolta to launch Turrón de Chocolate Suchard in the Spanish region.
“This new offering will no doubt add greater flavour to travel retail and enhance the environment with festive flair.
“This launch also illustrates the strength of our global partnership, using our respective assets to bring more Sense of Place into our stores by focusing on well-loved local or regional brands in each market we operate. We are excited to continue growing the confectionery category with our trusted partners to deliver more memorable purchase moments for travellers in the region and beyond.”
“At Mondelez WTR, our mission is to delight travellers all year round but especially during the most wonderful moments in their lives,” added Mondelez WTR Marketing Director Dogus Kezer.
“The launch of Turrón de Chocolate Suchard in the channel offers customers a greater opportunity to celebrate an incredible time of year with a chocolate that represents togetherness, family spirit and gifting. We hope our traveling clients experiences the joy synonymous with Turrón de Chocolate Suchard and that they choose to celebrate this festive season with Mondelez WTR.” 
