Mondelez World Travel Retail has partnered with The Moodie Davitt Report for a month-long social media campaign that encourages travel retail industry stakeholders to embrace sustainable practices. The campaign will run throughout June in celebration of World Environment Day (5 June).
The social media campaign, running on LinkedIn, Instagram and via email, invites the industry to snap a picture of everyday green practices they follow and share them with The Moodie Davitt Report either via email to TRmaderight@moodiedavittreport.com, or by tagging The Moodie Davitt Report on LinkedIn or on Instagram, accompanied by the campaign hashtag #TRmaderight.
Examples can include the use of reusable water bottles and metal straws, cycling to work or opting for reusable grocery bags when shopping. Participants are encouraged to be creative with their submissions and can submit more than one entry.
Throughout June, The Moodie Davitt Report will be sharing noteworthy submissions on our website and across social media.
The prize is a donation made in the winner’s name to Mondelez WTR’s tricycle project. This initiative is a partnership with Child Rights International and the Cocoa Life programme. It raises funds to provide tricycles to local Ghanaian cocoa communities, making access to education easier for children and boosting business growth through enhanced mobility.
The winner will also be offered an attractive prize and a Mondelez hamper.
The goal of the campaign is to promote a more sustainable global impact in travel retail and beyond. It is part of Mondelez WTR’s Travel Retail Made Right agenda, which is applied across the industry to promote sustainable practices and products. Together, the partners seek to bring greater awareness and positive change to the channel.
Cocoa Life is Mondelez International’s cocoa sustainable sourcing programme which seeks to transform the livelihoods of cocoa farmers and communities. The programme aims to make cocoa farming more sustainable by empowering women farmers and educating communities with agro-forestry principles in order to protect and restore forests.
Child Rights International is a non-profit organisation committed to ensuring that children’s voices and contributions are recognised and valued in society.
“At Mondelez WTR, whatever we do, we do for the greater good of the industry”, commented Mondelez WTR Managing Director Jaya Singh. “An advancement for us is an advancement for all and with that in mind, I am pleased to announce the collaborative campaign we are hosting with our partners at The Moodie Davitt Report.
“This sustainable campaign champions our Travel Retail Made Right agenda but more than that, it speaks to the commitment the industry is collectively making to implement sustainable practices and products in the channel and beyond.
“I’m excited to see the submissions for this campaign and more importantly, I’m looking forward to presenting this incredible prize to the winner, a donation in their name to a meaningful project that lies close to our hearts.” 
Note: The Moodie Davitt Report publishes the FAB Newsletter, which features highlights of openings, events and campaigns from around the world of airport and travel dining. Please email Kristyn@MoodieDavittReport.com to subscribe.
