Mondelez World Travel Retail (WTR) is inviting industry stakeholders to discover its ‘Destination: Value’ industry growth vision in a live virtual briefing to be held on 30 October at 11:00am CET.
Mondelez WTR said the vision is designed to generate incremental growth in travel retail by 2030, extending beyond the confectionery category. The strategy, informed by substantial research investment, addresses evolving traveller behaviour and global retail trends.
At its core, the framework calls for a reimagining of duty free as a channel where “the journey is the reward”. Mondelez WTR’s data-driven approach identifies growth drivers and provides insights that it believes can benefit partners across all categories.
The live virtual session will include contributions from three featured speakers, whose profiles will be released in early October. Their perspectives will cover global mega trends, confectionery and travel retail performance, shopper behaviour and wider market dynamics.
Mondelez WTR will also examine key challenges facing the channel, including declining penetration, smaller basket sizes and shopper choice paralysis.
The session will illustrate how data and insights can be applied to build traveller-centric strategies, unlock value and strengthen the channel’s long-term relevance.
The free-to-attend briefing comes shortly after Mondelez WTR was ranked as the number one overall travel retail supplier in the 2025 Advantage Report.
It follows Mondelez WTR’s upcoming showing at the TFWA World Exhibition (29 September-2 October) where it will spotlight experience-led innovation.
In Cannes, Mondelez WTR is showcasing a wide portfolio of travel retail exclusives. These include new gifting formats, refreshed Cadbury Sense of Place British editions and the debut of Oreo Favorites, a shareable pouch of classic and enrobed cookies.
Other highlights include the new 200g Toblerone White Bar, Cadbury x Biscoff, slated for a global roll-out in 2026 and Milka x Biscoff which taps into rising demand for hybrid flavour fusions.
“TFWA Cannes is an important moment for us to connect with our partners and share what’s next for the confectionery category, but the conversation doesn’t end there,” commented Mondelez WTR Vice President and Managing Director Joost Rosmuller.
“Through our upcoming Destination: Value vision, we’re extending that dialogue, diving deeper into shopper insights and the evolving needs of travellers across channels. It’s an opportunity to explore how we can keep the category moving forward together.
“From exclusive product launches to bold gifting formats and experiential activations, our focus remains on creating offerings that resonate and deliver value across every stage of the journey.” ✈
