Welcome to the latest edition of The Moodie Davitt Spotlight Series eZine. In this special issue, we showcase Lancôme’s bold vision for the future, one that elevates experiential retail to new heights with the help of beauty technology.
We deep dive into Lancôme’s travel retail activation strategy; where innovation and sustainability meet immersive brand storytelling and retailtainment. We illustrate the power of that strategy by highlighting three case studies from Singapore to Hainan to Lancôme’s home in Paris.
At Singapore Changi Airport, Lancôme highlighted its expertise in beauty technology with an omnichannel takeover showcasing Génifique Ultimate. The campaign featured travel retail’s first AI-powered Beauty Consultant among many other channel firsts.
In Hainan, Lancôme’s Domaine de la Rose flagship boutique at the cdf Sanya International Duty Free Shopping Complex Global Beauty Plaza elegantly illustrates the brand’s commitment to sustainability.
At Paris Charles De Gaulle Airport, Lancôme leveraged the immense global traffic brought by the Olympic and Paralympic Games with the colourful personalisation and tech-driven ‘Beauty Never Stops’ campaign.
In these pages, we introduce Absolue Les Parfums, a haute parfumerie collection that reimagines Lancôme’s hero rose ingredient into 11 distinctive fragrances.
With 600 million new beauty consumers expected by 2030, L’Oréal Travel Retail Luxe Division Worldwide General Manager Baptiste Beau underscores the need for personalised and immersive retail now more than ever.
He details how L’Oréal Luxe brands such as Lancôme, Maison Margiela and YSL Beauty use technology, creative activations and data insights to engage today’s experience-driven, eco-conscious consumers. He also urges the industry to embrace the ‘Pentarchy’ as the new ecosystem for partnerships.
Lancôme’s bold approach is an inspiring blueprint for the future of travel retail – one where creativity, collaboration and innovation ensure that every traveller’s journey is as extraordinary as the destinations they explore. We hope that you enjoy this special edition.
The Moodie Davitt Report Brands Director Hannah Tan
