Moodie Davitt STUDIO* has produced a bi-lingual (English and Chinese) video short for Hong Kong-based Global Drinks Ltd to celebrate the global launch of Misaka, a premium Japanese whisky range officially unveiled at the TFWA Asia Pacific show in Singapore last month.
Already, as reported, Misaka has been listed by Avolta at its Hong Kong Duty Free Store in West Kowloon Railway Station, Hong Kong with more agreements to be revealed soon. China is a key target market for the brand.
Global Drinks Managing Director Harry Kartasis says the Misaka collection comprises seven “exceptional” whiskies. These include a 3-5 Year Old pure malt; a 12 Year Old pure malt finished in PX Sherry Oloroso casks; and a 12 Year Old pure malt finished in rare Hokkaido Mizunara (Japanese oak) casks. They are complemented by 15, 18, and 21 year blended and pure malt expressions also finished in prized Mizunara oak.
Earlier this month, Moodie Davitt STUDIO published a longer, nine-minute film dedicated to the launch. The video short, featuring Chinese and English subtitles will be featured across The Moodie Davitt’s two WeChat platforms, our English language social media services and Global Drinks Ltd’s own accounts.
{Click on the YouTube icon to view the long-form edition of the Misaka story}
*About Moodie Davitt STUDIOMoodie Davitt STUDIO is a division of The Moodie Davitt Report, one of the world’s most successful multi-media business-to-business publishers, specialised in providing multi-media business intelligence of the highest quality to the global aviation and travel retail sectors. Moodie Davitt STUDIO productions feature a wide variety of formats and subject matter, from 60-90-second shorts designed for multiple social media channels to longer documentaries and even series to be shown across our and clients’ platforms. The films are fronted variously by The Moodie Davitt Report Co-Owners Martin Moodie and Dermot Davitt; Haikou-based Asia Pacific Content Strategist Lara Netherlands; and Brands Director Hannah Tan-Gillies. The production team is led by Videographer, Editor and Director Alexander Roux; complemented by Production Manager Chen Ming (‘Mao’), both based in Haikou; and UK-based Video Editor Declan Moodie and Development and Systems Operations Director Matt Willey. *For partnership enquiries please reach out to: Martin Moodie: Martin@MoodieDavittReport.com (Content) Irene Revilla: Irene@MoodieDavittReport.com (Sales, International) Zhang Yimei: Yimei@MoodieDavittReport.com (Sales, China) |
