FRANCE. In our new video series ‘Moodie Davitt Video View’, we bring you exclusive on-the-ground coverage from the most innovative brands in travel retail straight from the industry’s most important events.
In this edition from Cannes last week, we talk with Mark Anthony Brands International Market Director, Spirits — International Markets Ronan O’Neill and B&S Managing Director Maurice Riegel about the roll-out of White Claw Premium Vodka.
The new brand was launched earlier this year in the US and more recently in travel retail, and leans heavily on the powerful reputation built by the White Claw hard seltzer brand over recent years.
Alongside the core expression, White Claw is also available in three flavours: Black Cherry, Mango and Pineapple (30% ABV). A one-litre bottle was recently introduced in the US and is available in travel retail.
Mark Anthony Brands International, B&S and partners DFS Group and Clear Channel recently brought the new expression to life at New York JFK Airport T4, via an immersive pop-up alongside tastings. ✈
