Moodie Davitt Video View: Mark Anthony Brands International and B&S on the power of partnership

SINGAPORE. In our new series ‘Moodie Davitt Video View’, we bring you exclusive on-the-ground coverage from the most innovative brands in travel retail straight from the industry’s most important events.

In this edition, The Moodie Davitt Report President Dermot Davitt speaks to B&S Managing Director Maurice Riegel and Mark Anthony Brands International Market Director – Spirits Ronan O’Neill at the TFWA Asia Pacific Exhibition in Singapore.

As reported, Mark Anthony Brands International recently announced a strategic global distribution partnership for its premium spirits portfolio with travel retailer and distributor B&S.

Mark Anthony Brands owns White Claw, the USA’s number one-selling hard seltzer, and launched White Claw Premium Vodka in the US in March, with travel retail identified as a key channel for growth. B&S represents Mark Anthony Brand International’s White Claw Premium Vodka, Glendalough Distillery and Bearface Whisky in global travel retail.

“We are really excited about a huge opportunity for the Mark Anthony Brands International spirits business in this channel,” said O’Neill. “We are well known for White Claw in the US, but are now developing a premium spirits portfolio, and are rolling this out in travel retail.”

Riegel said: “This is a new milestone in our pursuit of delivering great experiences and beautiful products to all our customers in global travel retail and duty free.” ✈

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