SINGAPORE. In our exciting new video series ‘Moodie Davitt Video View’, we bring you exclusive on-the-ground coverage from the most innovative brands in travel retail straight from the industry’s most important events.
In this edition, The Moodie Davitt Report Brands Director Hannah Tan-Gillies spoke to Verdilab Switzerland Co-Founder Victoria Neymann who talked about the brand’s key USPs and why travel retailers should take a chance and invest in niche beauty.
Introducing the brand, Neymann said: “Verdilab is the first Swiss skincare brand to blend a 50-year strong scientific foundation with completely natural formulations. Our formulas reinforce the natural immunity of the skin, which is very innovative and also easy to understand in the post-COVID era.”
Verdilab Switzerland’s products are centred around Neymann’s grandfather’s patent-pending ImmunatuRNA Signature Complex, which supports the natural health and immunity of the skin.
ImmunatuRNA is based on 50 years of scientific research. It is the first fully natural proprietary composition that leverages the properties of RNA to accelerate the skin’s natural ability to repair damaged skin cells. All of Verdilab’s formulations are 100% natural and free from synthetic ingredients and toxins, which Neymann believes is a strong USP for the brand amidst a competitive perfumes and cosmetics category.
“As travellers become younger and younger, sustainability becomes increasingly important. Millennial and Gen Z travellers are looking for products that utilise the powers of nature and this is what Verdilab is all about. Everything that we have in our jars come from nature. These are advanced, bio-tech ingredients with clinically proven results. We are also a very sustainable brand with a strong commitment to the environment and I think this is something that travellers are looking for.”
“Besides the effectiveness of Verdilab, I really believe that the usage of the cleanest, safest ingredients is so important. Health is so important today and so I think it’s really important to try products that don’t have any harmful ingredients and are safe for the skin.”✈
