Moodie Davitt WeChat: Key stories from Week 42 as dual Chinese platforms surpass 9,000 followers : Moodie Davitt Report

CHINA. We are pleased to bring readers a summary of recent posts on The Moodie Davitt Report’s WeChat Official Account as our dual platforms continue to grow strongly in China, with stories posted in Chinese and English on a daily and weekly basis.

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat service. That means our stories reach right across the Chinese travel retail ecosystem, offering unrivalled exposure to this crucial audience. The Moodie Davitt Report offers Chinese language coverage of key China-related stories, anchored by our two WeChat platforms – our weekly Moodie Davitt Account (currently with an impressive 6,049 followers) and Moodie Davitt Report China Travel Retail Express (3,020 followers), which publishes daily.

The platforms complement the strong and growing Chinese readership of our English language service, the dominant force in global travel retail publishing.

The Moodie Davitt Report Founder & Chairman Martin Moodie said, “We are proud and thrilled to have surpassed the 9,000 follower mark across our two WeChat platforms.

“Through our dual accounts we break more China-related stories – many of them exclusive – than all our rivals combined, testament to the hard work of our Hainan, Hong Kong and global teams and the wonderful support and trust we enjoy within the Chinese and worldwide travel retail sectors. Now it’s onwards and upwards as we aim towards the 10,000 follower mark.”

Scan the QR codes via WeChat to visit our dual platforms. The Moodie Davitt Report is the only global travel retail title to publish on WeChat. Stories related to the Chinese and international travel retail sector at home and abroad are featured in this unrivalled service. For native content opportunities please contact Zhang Yimei (China) at Yimei@MoodieDavittReport.com or Irene Revilla (International) at Irene@MoodieDavittReport.com. For editorial please reach out to Martin Moodie at Martin@MoodieDavittReport.com

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also in Hong Kong. The Special Administrative Region is also the base for our Mandarin and Cantonese-speaking Head of Events, Vincci Chung.

The Moodie Davitt Report Hong Kong team: (From left) Vincci Chung, Penny Zhou and Martin Moodie

They are supported in Hainan by Chief China Representative Zhang Yimei, former Deputy General Manager at Hainan Tourism Investment Duty Free Co (HTDF), who heads our Moodie Davitt Hainan-based entity, which publishes Moodie Davitt China Travel Retail Express.

Dachang Wang, who had spent two years with HTDF as Brand Manager, serves as Editor of Moodie Davitt China Travel Retail Express reporting to Zhang Yimei.

High class in Hainan: Pictured from left are Zhang Yimei and Dachang Wang

For native content enquiries, international companies should contact Publisher Irene Revilla at Irene@MoodieDavittReport.com while Chinese brands can contact Yimei Zhang at Yimei@MoodieDavittReport.com.

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有5,836名关注者，在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿，请联系出版负责人Irene Revilla（邮箱：Irene@MoodieDavittReport.com + Yimei@MoodieDavittReport.com)

You can see highlights below from our latest edition. 本周热点资讯一览如下。

Chinese consumer trends: China Duty Free Group (CDFG) has released its second annual Consumer White Paper, offering a comprehensive analysis of Chinese consumer behaviour and market trends. The study is based on real consumption data and is contextualised by industry performance, macroeconomic trends and duty-free policies, making it essential reading for those engaging with CDFG or the Chinese market. Click here for our WeChat story and here for our original English version.

Refreshed retail rules: China’s Ministry of Finance, General Administration of Customs and State Taxation Administration have jointly announced key adjustments to Hainan’s offshore duty-free shopping policy, effective 1 November, to further support the development of the Hainan Free Trade Port and meet evolving consumer needs. The revisions include new duty-free categories, expanded sourcing for retailers, an increased minimum shopping age and updated eligibility rules for departing travellers and Hainan residents. Click here for our WeChat story and here for our original English version.

Sensory showcase in Sanya: LVMH-owned skincare brand fresh has partnered with Grand Hyatt Sanya Haitang Bay Resort and Spa for the month-long Awaken Your Senses VIP event. The activation focused on the expanded Crème Ancienne collection through immersive experiences, including spa rituals, a co-branded afternoon tea and a diffuser stone workshop. Click here for our WeChat story and here for our original English version.

A golden surge: During the 2025 National Day holiday period, China Duty Free Group’s six Hainan stores attracted over 450,000 visitors and achieved sales exceeding CNY800 million (US$112.4 million). The eight-day holiday, which also included the Mid-Autumn Festival, saw all the retailer’s locations join an island-wide promotional campaign. Click here for our WeChat story and here for our original English version.

Golden Week gains: Wangfujing Duty Free reported a +6.8% year-on-year sales rise during National Day Golden Week across its network in Hainan, Heilongjiang, Hubei and Hunan. The performance was fuelled by immersive retail campaigns and cultural experiences, with the company’s Hainan stores showing strong resilience amid challenging market conditions. Click here for our WeChat story and here for our original English version.

Fresh insights from RedNote: The Moodie Davitt Report, in collaboration with Yilin Consulting Founder Yilin Wang, has released the second edition of Yilin Watch: The Xiaohongshu Report. Covering 10-28 September, the report analyses how Qatar Airways, Cathay Pacific and ANA leveraged Xiaohongshu to engage Chinese travellers through creative, culturally resonant and cost-efficient digital strategies ahead of Golden Week. Click here for our WeChat story and here for our original English version.

Record-breaking Q3: Lagardère Travel Retail reported a record third quarter, with revenue rising +5% like-for-like to €1.695 billion, supported by growth across all regions except North Asia and the launch of its duty-free operations at Auckland Airport in New Zealand. Click here for our WeChat story and here for our original English version.

Growth trend continues into Q3: DFS Group delivered a strong third-quarter performance, contributing to LVMH’s Selective Retailing division, with a +3% organic revenue increase for the first nine months and +7% growth in Q3 – the group’s strongest divisional result of the year. The improvement was driven by renewed momentum in Macau, Hong Kong and Japan, as well as the positive impact of DFS’s cost-efficiency measures and strategic focus on high-performing locations. Click here for our WeChat story and here for our original English version.

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