CHINA. The Moodie Davitt Report’s WeChat Official Account has smashed another landmark, now attracting over 5,000 followers.
The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The service, published four times a month, complements the already strong and growing Chinese readership of our English language service.
The WeChat platform was launched in March 2021 and reached 2,000 followers in mid-January 2022. By August 2022, the number had grown to 3,000 and, six months later passed the 4,000 mark, a +33.3% increase. Today’s tally represents a +150% surge in follower numbers in just 11 months.
“To reach more than 5,006 followers with a B2B account in a single business sector is hugely encouraging,” said The Moodie Davitt Report Founder & Chairman Martin Moodie. “This underlines our commitment to the Chinese market and the value of our extensive, often exclusive coverage.
“That commitment is also reflected by our extensive physical presence in China, with a six-strong team spread across Hong Kong and Haikou, helping our mission to bring China to the world and the world to China.”
In May 2021, Martin Moodie’s extensive coverage of the Hainan offshore duty free sector was recognised by the Hainan International Media Center’s Overseas Communication Officers programme, when he was appointed to the honorary role of ‘Overseas Communication Officer’ by the Hainan International Media Center.
This August he was appointed to a new multi-sector think tank in Hainan designed to drive the development of the island province’s Free Trade Port programme and its economic and social growth in coming years.
South Land Think Tank, dubbed the ‘Wisdom Tank’ was created by government-owned Hainan Daily Newspaper Group, the province’s leading media and communications group. The programme focuses on an ‘8+1’ concept – eight different research centres (one dedicated to tourism and offshore duty free) plus a studio.
Growing presence in China
Moodie Davitt WeChat is curated under the direction of Penelope (Penny) Zhou, our Hong Kong-based Chinese Editor, and Martin Moodie, also based in Hong Kong, China.
They are supported by Chief China Representative Yimei Zhang, former Deputy General Manager at Hainan Tourism Investment Duty Free Co. (HTDF) in Haikou, who heads our Moodie Davitt Hainan-based entity. Haikou-based Dachang Wang, who had spent two years with HTDF as Brand Manager, serves as Editor of Moodie Davitt China Travel Retail Express reporting to Yimei Zhang.
Our WeChat posts, in Mandarin and English, are complemented by our recently launched Moodie Davitt Report China Travel Retail Express platform, also on WeChat, which publishes daily out of Hainan. We also publish the China Travel Retail Report, a quarterly eZine. The next edition will be published this month.
For native content enquiries, international companies should contact Publisher Irene Revilla at Irene@MoodieDavittReport.com while Chinese brands can contact Yimei Zhang at Yimei@MoodieDavittReport.com.
穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有5,006名关注者，在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿，请联系出版负责人Irene Revilla（邮箱：Irene@MoodieDavittReport.com + Yimei@MoodieDavittReport.com)
You can see highlights below from our latest edition (Week 49). 本周热点资讯一览如下。
