NORTH AMERICA. Paradies Lagardère has launched a new campaign aimed at airport partners and travellers as the business slowly resumes in North America.
The More campaign focuses on not only the retailer’s safety efforts, but also shares information on its updated product selection and service.
https://www.youtube.com/watch?v=cw8XQa671Cg
Promising More Safety, Paradies Lagardère said that all employees have attended training sessions on the most effective safety procedures, and are taking part in on-site temperature checks. Enhanced in-store features include touchless menus in restaurants and signage to remind customers of social distancing, as well as an enhanced cleaning schedule. At tills, plexiglass guards have been introduced and contact-free payment is widely available.
Highlighting More Selection, the retailer said its buying teams have sourced new products. This includes bundle packages of personal protective equipment (PPE), no-touch smart keys, disinfectant wipes, decorative face masks and new apparel. In its restaurant operations, Paradies Lagardère has introduced updated menus that allow for more carry-out options.
In the campaign, Paradies Lagardère is also putting the spotlight on its offer of More Service. The retailer said it wants to emphasise that staff might be wearing masks and be two metres (or six feet) away, but it is still committed to the safety and satisfaction of its partners and customers.
In a message to the retailer’s airport and business partners introducing them to the campaign, Paradies Lagardère President & CEO Gregg Paradies said: “Our company has been around since 1960 and has successfully navigated many difficult challenges over the years. Unquestionably, the COVID-19 impact is by far the greatest challenge we, and our great industry, have faced yet. We must all work together to weather this crisis and greatly appreciate the relief provided thus far by most of our airports, who see us as true partners.”
