In a landmark innovation for the company, Moroccanoil, the global leader in argan oil-infused beauty, is launching its first-ever fine fragrance, L’Originale Eau de Parfum.
The fragrance will be available in selected travel retail stores, in addition to Moroccanoil.com and Sephora.com, from 19 February and a day earlier on the Sephora app.
It is available in three retail sizes priced at (domestically): 3.4oz/100 ml Spray (US$130); 2 oz/60 ml Spray (US$98) and 0.34 oz/10 ml Travel Spray (US$30).
Moroccanoil said it invites consumers to “experience the Mediterranean” with the “transportive” fragrance created to capture the essence of a luxuriant escape – blending sweet florals, velvet woods, and spicy amber.
To mark the breakthrough launch, Moroccanoil has signed American actress Adria Arjona as the muse for L’Originale Eau de Parfum’s advertising campaign.
The powerful visuals are shot in Puglia, Italy by renowned photographer Mikael Jansson.
“After years of customers asking us to develop an Eau de Parfum featuring our iconic scent, we are thrilled to finally share the brand’s expansion into the fine fragrance category,” said Moroccanoil Co-founder Carmen Tal.
“This innovation was sparked by listening to our biggest, most fervent fans around the globe through word of mouth and on social media.”
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Having learned Adria Arjona was a Moroccanoil fan, it was a “no-brainer – a natural progression when we were developing the campaign for the fragrance” to partner with her, said Tal.
“She radiates a goddess-like energy and has an empowered confidence, and that has always been a cornerstone of the Moroccanoil brand and community.”
Adria Arjona commented: “As a longtime fan of Moroccanoil, I am honoured to be the face of their first fine fragrance, which is a quintessential scent I’ve loved for years.
The wait is ✨almost✨over. Introducing L’Originale Eau de Parfum.
Shop early access on the @sephora app on February 18th, and on https://t.co/7bTHL3IZjr and https://t.co/rj0H2Tik70 on February 19th.#WhereWillItTakeYou pic.twitter.com/mCIpEykuAp
— Moroccanoil (@Moroccanoil) February 12, 2025
“Using Moroccanoil products in my hair has left me craving more of the fresh, exotic and unique scent. Now, the fragrance completes my beauty routine making me feel confident, sexy and a little bit mysterious all at once.”
Notes on a fragrance journey
Moroccanoil L’Originale Eau de Parfum starts with an invigorating mix of soft citrus and sweet violet, peppered with delicate notes of blooming camellia.
As the fragrance develops, fresh muguet, velvet woods, and a hint of vanilla invite wearers further into a fragrance journey.
White sandalwood, musk and a kiss of spicy amber round out the subtle signature scent for what Moroccanoil called “an enticing, impactful finish.”
The fragrance is housed in a sleek, crystal-clear glass bottle, featuring a gentle curvature, golden amber hue, and regal turquoise cap (a Moroccanoil signature).
Footnote: Moroccanoil supports animal welfare as a cruelty-free brand, boasting PETA Beauty without Bunnies certification and partnering with The Humane Society. Ocean conservation and sustainability are central to the brand’s ethos, including a collaboration with Oceana. ✈
