PANAMA. Motta Internacional is launching the premium energy drink 28Black into Latin America and the Caribbean starting from late April 2011.
Billed as the first premium energy drink based on the açaí berry, it is the brainchild of Luxembourg lifestyle company Calidris 28, and distributed in the Americas through the fully owned subsidiary Calidris 28 of America.
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28 Black: Set for Latin American launch via Motta Internacional |
“We are proud to work with Motta Internacional and are looking forward to a lasting, dynamic and successful partnership,” said Michael Curci, CEO of Calidris 28 of America.
“Our common goal is to bring 28Black to market across Central and South America and the Caribbean. Together, following Europe and the United States, we will tap the potential of the Latin American consumer market with a product that exceeds their expectations.”
Motta Internacional will distribute 28Black throughout Central America, South America and the Caribbean, excluding the duty-paid market in Panama.
“We are working on all marketing aspects and contacting possible distributors. We already have various interested parties and will decide on those who offer the best fit and genuine interest,” commented Richard Bennett, Motta Internacional’s Buyer and Brands Manager.
In addition to retailing 28Black in its own stores, Motta will distribute it to other interested operators and concessionaires.
28Black is made from natural ingredients and is free of taurine, artificial flavours, colours, and preservatives. It promises users the energy to step out of the boundaries of a normal day, naturally.
The product design is minimalist, bold and instantly noticeable, appealing to admirers of quality and embracers of innovation and creativity.
“28Black stands for premium, in the sense of premium not being a label but the highest ambition to do things differently and better,” Curci said.
Motta Internacional will also launch 28White, the low-calore and sugar-free companion to 28Black, later in 2011.
ABOUT CALIDRIS 28
28Black is produced by Calidris 28 AG in Germany. Calidris 28 of America. is a fully owned subsidiary of Calidris 28 AG. With its European standards in quality and innovation, this Luxembourg-based lifestyle company promotes creative ideas to the consumer through products that combine quality with timeless design.
ABOUT MOTTA INTERNACIONAL, S.A.
Motta Internacional, based in Panama’s Colón Free Zone, has over 50 years of wholesale distribution experience in consumer products and is also a leading duty free stores operator and duty paid distributor in the Latin America and Caribbean regions.
