HONG KONG, CHINA. Public transport operator MTR Corporation has introduced an innovative ‘smart leasing’ solution that allows potential retail tenants to browse and rent properties at its rail stations in Hong Kong.
Under a partnership with virtual reality companies VIRTRIX and Appnovation, the platform uses technology to streamline the leasing process.
The programme features:
- Virtual station tours: Lo Wu Station and Tung Chung Station shops can be viewed online.
- Virtual staging for shop layout: Experience a tailored leasing journey with virtual staging and store layouts.
- Simplified process: Deals can be completed in just four steps.
- Instant communication: Partners can stay connected with the leasing team at all hours without making in-person appointments.
Since the launch of the pilot programme in January, said MTR, conversions from inquiries to quality leads are up by +7% while saving 50% of manpower for its team.
“Previously, prospects had to shuttle between stations just for site visits, slowing down the entire leasing process. Now, they can browse listings and spaces in VR and connect directly with our team, saving everyone a lot of time and effort,” said Chief Station Retail Manager Jane Ho. ✈
