INDIA. Mumbai Chhatrapati Shivaji Maharaj International Airport (CSMIA) – home to India’s largest public art programme – has launched a digital tour of its acclaimed Jaya He Museum.
The Jaya He Audio Guide App lets users explore the museum’s art treasures, spread across the T2 departure terminals, from the comfort of their homes. It can be downloaded and is available from all play stores: Android and iOS. A tour is also available without downloading the app here.
Passengers travelling through Terminal 2 can also access a web version by scanning a QR code placed near the artefacts.
The app includes fascinating tales about the artefacts, including the effort that went into creating the museum at the airport. Narrations, according to CSMIA, are a rich mix of images, videos and voice to enhance viewing experience.
The app incorporates technology which allows users to listen to the narrations online, even with their mobile devices on airplane mode.
CSMIA said it “consistently explores its potential to be an agent of change by creating meaningful experiences for its passengers, even through the pandemic”.
In June 2020, the airport’s Jaya He Museum celebrated the second edition of its carnival series as an online digital festival. ‘Utsara 2020’ encouraged viewers from different parts of the world to explore the art and heritage of Northeast India.
The audio guide, developed in collaboration with HopOn India, is part of the airport’s efforts to reposition India’s arts and crafts in the public domain and to elevate passenger experiences.
Jaya He (which means Glory to Thee) is the largest public art initiative in India. As reported, Mumbai International Airport Limited, a consortium of GVK Industries Ltd, Airports Company South Africa and Bidvest, was appointed to carry out the modernisation and expansion of Chhatrapati Shivaji Mumbai Airport in 2006. The company was determined to make art an integral element of the development.
The Jaya He Museum runs over 3.2km of wall space and features more than 5,000 pieces of art, artefacts and crafts from every region and every corner of India. It brings together hundreds of artists and thousands of artisans, designers, architects, art historians and conservators. According to CSMIA, its Jaya He initiative “not only showcases and safeguards the country’s culture but also its cultural resources”. |
