Italian womenswear and accessories house Coccinelle has released its Fall/Winter 2023/2024 advertising campaign to highlight its latest collections.
The campaign was led by Coccinelle’s artistic directors Giampaolo Sgura and Anna dello Russo – their fourth creative venture.
Centred around the theme ‘My Own Story’, it depicts the different stories and aspirations of each of the models, with a particular focus on “rediscovering the inner self”. The slogan serves what the brand calls “a common thread between reality and the projection of an idea”.
The project stars 22-year-old Dominican model and cinema student Franchesca, who’s also an aspiring actress; 18-year-old student Brunella Sofia from Italy, who dreams of being a member of the European Parliament; and 38-year-old mother and trichologist Ursula from Poland, who sees herself travelling through India. Other stars include Katia, Zhu and Giovanna.
The accompanying campaign film was inspired by Metaverse Couture, described by the brand as hypnotic, dreamlike and captivating.
The creative couple also used pixelated colour images to evoke a sense of movement and complete the concept.
Coccinelle’s popular bag collections including Himma, Magie and Hyle were highlighted in the campaign and, for the first time, the brand’s jewellery and footwear ranges featured. ✈
