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This Medium Matinee Purse/Wallet can hold 11 credit cards and is one of Mywalit’s best-selling products |
ITALY. Following a successful showing at its first TFWA trade fair in Singapore earlier this year, Italian leathergoods supplier Mywalit is landing at the 2009 TFWA World Exhibition next month with its range of multi-coloured purses, wallets, handbags and business travel products.
Established in 2005, and based in Lucca, Italy, Mywalit has experienced rapid growth and now has offices in the US, Australia, Japan and Asia.
In addition to its monobrand stores in Italy, in Florence, Pisa Airport and Lucca, Mywalit products are sold worldwide in department stores, duty free shops, leathergoods shops, boutiques and museums.
Mywalit originally created colourful purses and wallets, but has since expanded the range to include handbags, travel accessories and a classic business line which includes laptop cases and organisers.
The many colour combinations and quality of the leather combine to make Mywalit’s creations original and immediately recognisable, the company said. The marketing tagline is: “The wallet you never forget”.
One of the company’s best-selling items is the traditionally designed Medium Matinee Purse/Wallet, which can hold 11 credit cards and has a spacious interior.
Among the new product line-up at Cannes is the classically designed Large Coin Purse, which has been adapted from the brand’s flag collection and is now offered in multi-coloured combinations. The exterior incorporates a small zipped pocket, and inside there is a section to store coins. There are three credit card slots and a key ring attached.
Mywalit products retail from about €16 to €200.
For details, contact Inez Visser, Director International Trade Sales, Mywalit, Via delle Tagliate, 252/B, 55100 Lucca, Italy, tel: +39 0583 471913, fax: +39 0583 409521 or e-mail inez@mywalit.com Visit www.mywalit.com
