US. NARS Cosmetics has unveiled its first flagship boutique in New York City’s West Village. Located at 413 Bleecker Street, the 525sq ft space was jointly conceived by brand founder and Creative Director François Nars, and long-time artistic collaborator and friend Fabien Baron, of Baron & Baron.
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Nars Cosmetics’ first flagship boutique in New York City’s West Village is now open for business |
Nars and CEO Louis Desazars convened for the celebratory ribbon cutting to signify the official opening of the boutique. The flagship location, created as a unique destination where “artistry can be cultivated and consumers educated” , is open to the public from today, 10 February 2011.
“I love Bleecker Street, it’s a cool fun area with great shopping,” commented Nars. “The boutique is very intimate and chic, and the exterior is very “˜old’ West Village, which is nice. The Bleecker Street storefronts are extremely charming.”
The boutique fuses elements of modernity and artistry with the feeling of a residential space that is inviting and uniquely NARS, according to the company. The black and white colour-scheme echoes the brand’s signature packaging. A red, high gloss lacquer block (colour matched to Jungle Red Lipstick) stands at the rear of the boutique, positioned against a matte black wall.
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Brand founder and Creative Director François Nars and CEO Louis Desazars attend the celebratory ribbon cutting |
Offsetting the vintage accents are modern elements including floor-to-ceiling mirrors that feature hidden illuminated frames and a series of three screens featuring a loop of various films created by the brand.
In addition to the full NARS cosmetics product line – displayed in a custom-designed unit – are special exclusive products, including a special Bento Box and 413 Bleecker Pure Matte Lipstick. The boutique also carries items both accumulated by Nars throughout his travels, and those that have served as inspiration in his product development (such as Exhibit A, by Guy Bourdin; or Belle de Jour, starring Catherine Deneuve).
