A recent Shiseido Travel Retail Instagram campaign for lipstick line NARS Powermatte in partnership with The Moodie Davitt Report generated 290,000 views and 302,000 impressions on Instagram.
The campaign shone a light on the new lipstick line and the Nonstop NARS virtual experience.
The Nonstop NARS virtual world first debuted in April 2022, marking the brand’s first foray into the Metaverse. The virtual animation was designed to inspire travellers to discover the prestige beauty brand’s best-sellers and travel retail-exclusive products ahead of their trips.
The Nonstop NARS virtual world was awarded the Best Virtual/Digital Event at The Moodies Travel Journey Digital Awards 2022.
Travellers can discover the new NARS Powermatte Lipstick line via the Nonstop NARS virtual world, which gives information on product details, promotions and brand events.
The NARS Powermatte Lipstick line comprises 15 transfer-resistant shades. It has been infused with Power Pigment Complex, which is a dynamic blend of pure pigments suspended in colour-locking ingredients.
The lightweight formula delivers high intensity in one swipe that lasts up to ten hours.
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Note: The Moodie Davitt Report has launched an e-newsletter, Beauty Curated, in association with Shiseido. It offers a curated selection of stories focused on the key beauty category in travel retail and beyond.
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