L’OCCITANE Group reinforced its long-standing commitment to sustainability and environmental conservation during Climate Week NYC (21-28 September), held alongside the United Nations General Assembly.
The theme of Climate Week NYC was ‘Power On with Purpose’. It brought together global leaders from business, government, academia and environmental agencies to advance measurable climate action.
For L’OCCITANE Group, the week provided a platform to reiterate a key tenet of its strategy: that “Nature is not a cost to be managed but a source of capital to be nurtured.”
A highlight of the week was the Nature Hub event on 23 September hosted by L’Occitane en Provence, which celebrates its 50th anniversary in 2026.
During the event, L’OCCITANE en Provence co-hosted a roundtable with environmental coalition Business for Nature titled ‘From Seed to Bloom: How Nature Anchors and Elevates Business’. The roundtable featured L’Occitane en Provence CEO Adrien Geiger and L’OCCITANE Group Chief Sustainability Officer Raphaëlle Archambeaud.
Geiger outlined the company’s ambition to achieve 100% regenerative sourcing for its key ingredients and 50% circularity in material use by 2030. “Nature is not a cost; it’s a source of capital,” he said. “We no longer view nature protection as a symbolic gesture. It is tangible capital that creates value, secures our supply chain and ensures long-term resilience. It is an investment in our future.”
Archambeaud emphasised that credible nature action depends on science and collaboration. She said: “Our vision is grounded in action. We invest in our key supply chains, support our partners in agricultural transition and collaborate beyond our value chain to amplify impact.”
Archambeaud also highlighted new initiatives in the Shea ecosystem in West Africa where the brand has been active in Shea butter production for more than 40 years. The initiative combines forest conservation, women’s empowerment and biodiversity protection.
Maison L’Occitane en Provence received the National Trust Builder Award from the B Corp community at the B Local NYC BEAM Awards Convivium. The award recognised its progress on equity-based initiatives, such as providing a living wage for all employees.
L’OCCITANE en Provence also joined Plastic Odyssey’s ‘The Ocean Awakens’ event, where Archambeaud shared her insights in circularly economy solutions and ocean protection.
During Climate Week NYC, Sol de Janeiro announced the launch of The Sol de Janeiro Foundation, with an initial US$7 million commitment to biodiversity protection and women’s empowerment in Brazil and beyond.
The Foundation will support projects in partnership with Brazil Foundation, Instituto de Pesquisas Ecológicas (IPÊ), SOS Mata Atlântica and the Girls Opportunity Alliance.
A sustainability vision that travels
L’OCCITANE Group said that it translates its sustainability commitments into visible actions across the company’s global network, including travel retail.
L’OCCITANE Group Global Travel Retail Managing Director Evelyne Ly Wainer said, “Travel retail is a global showcase for our brands and values.
“More than ever, travellers expect authenticity, transparency and responsibility from the brands they encounter. Our commitment to regenerative sourcing and circular packaging allows us to offer products that tell a story, not only of Provence, but of care for the planet. It’s how we bring sustainable luxury to life in airports and travel hubs around the world.”
The Group’s activities during Climate Week underscore its conviction that protecting nature is both a moral imperative and a business driver.
Geiger added: “The question is no longer why we should act, but how we embed nature into business with discipline, measurable goals and clear governance. As far as L’Occitane en Provence is concerned, we think it essential to partner with NGOs, environmental agencies and government bodies in order to achieve results on a business-wide landscape.” ✈
