CHINA. L’Occitane Travel Retail Asia Pacific has launched a Nature’s Wonderland campaign in Hainan, strengthening its identity as a sustainable partner for natural beauty, skincare, and wellbeing products in travel retail.
In partnership with China Duty Free Group, the animation at the Haikou Mova Mall celebrates L’Occitane Travel Retail’s first charity partnership in China.
The promotion, which runs throughout September, also highlights the new travel-exclusive Wonderland Hand Cream collection, and the company’s ongoing sustainable commitments.
L’Occitane Group Global Travel Retail Managing Director Estelle de Bure said: “At L’Occitane we are cultivators of positive change for the world, so it is a pleasure to see our longstanding commitments to reducing waste and respecting biodiversity flourish in Hainan with the Nature’s Wonderland animation.
“In a first for the business in travel retail, we are proud to unveil our charity partnership with Shanghai Roots & Shoots and hope to educate travellers on the value that we place on the natural world we live in.
“We would like to thank China Duty Free Group for their ongoing support and collaboration for L’Occitane and hope to continue building the natural beauty market together in China travel retail in the future.”
Designed by Korean illustrator Aellie Kim, Nature’s Wonderland invites travellers through a colourful garden filled with the signature ingredients and flowers that L’Occitane cultivates.
Underpinning its commitment to respecting biodiversity, L’Occitane is the first company to support the Chinese non-profit organisation Shanghai Roots & Shoots’ ‘Planting Trees for Gibbons Project’.
A proportion of sales at the animation will fund the planting of 500 trees in Guangxi, China. In addition to protecting the environment, the donation will help to restore and expand the forest habitat of the critically endangered Eastern Black Crested Gibbon.
Crafted from sustainable and recyclable materials, the activation offers a three-dimensional haven featuring a large tree, fauna and flora, in which traveller engagement touchpoints are located.
Travellers are encouraged to take photos, explore the collaboration with Shanghai Roots & Shoots and learn about the company’s pledge to reducing ‘Reducing Waste’ through upcycled L’Occitane bottle plant pots featuring key Hand Cream ingredients, lavender and mint.
Customers are also offered a complimentary pack of lavender and mint leaf seeds to inspire them to live sustainably at home.
The animation is supported by the launch of the limited-edition, travel-retail exclusive Wonderland Hand Cream sets. Presented in environmentally friendly packaging, the new range includes Wonderland Hand Cream Kit of 5 and Hand Cream Duo, in a tube made with 95% recycled aluminium.
“Our younger Millennial and Gen Z customers are increasingly environmentally conscious, so we look forward to immersing travellers into a magical wonderland where they can learn about L’Occitane’s longstanding pledge to the environment and support a fantastic local cause at the same time” – CDFG General Manager Perfume & Cosmetics Grace Wang
CDFG General Manager Perfume & Cosmetics Grace Wang commented: “It is a privilege to strengthen our partnership with L’Occitane Travel Retail and to build upon our joint commitment to sustainability with the Nature’s Wonderland animation.
“Our younger Millennial and Gen Z customers are increasingly environmentally conscious, so we look forward to immersing travellers into a magical wonderland where they can learn about L’Occitane’s longstanding pledge to the environment and support a fantastic local cause at the same time.”
L’Occitane en Provence has been imagining, producing, and selling beauty, skincare, and wellbeing products with an intention to share nature’s wonders with the world since 1976.
The group has three core sustainability initiatives and six brand commitments centred on protecting the planet and treating people with respect. In Travel Retail Asia Pacific, L’Occitane focuses on ‘Respecting Biodiversity’, ‘Reducing Waste’ and ‘Celebrating Craftsmanship’.
