AFRICA. Ukrainian vodka brand Nemiroff is entering Egypt and Tunisia through a strategic partnership with tobacco & spirits distributor Odyssey Group.
In the third quarter of 2024, Nemiroff’s De Luxe and The Inked collections will be introduced to Egyptian and Tunisian consumers.
These will be available through leading operators including EgyptAir Duty Free, Egypt Free Shops Company and Misr Foreign Trade.
Nemiroff CEO Yuriy Sorochynskiy said: “Expanding into Egypt and Tunisia is an exciting milestone for Nemiroff as we continue our global growth strategy.
“These markets offer tremendous potential, and we are thrilled to bring our premium products to consumers who appreciate quality and innovation.
“Egypt in particular is poised for substantial growth in the alcoholic beverages sector, driven by rising demand from younger adults, and the market is expected to expand due to new product developments and retail expansions.
“This promising outlook aligns with Nemiroff’s strategic vision, making Odyssey Group the ideal partner for this venture.”
Odyssey Group CEO Hakim Gamal commented: “We at Odyssey Group are always on the lookout for exciting opportunities to introduce new innovations and experiences to our customers.
“We are thrilled to embark on this journey with Nemiroff, sharing their passion for quality and commitment to best-in-class execution. This collaboration will create unforgettable moments for our consumers in Egypt and Tunisia.”
Nemiroff noted that cocktail culture in the region is on the rise, driving the spirits market. The vodka brand seeks to educate consumers on consumption and mixology, enriching their understanding and appreciation of premium spirits, thus enhancing the drinking experience. ✈
