Ukrainian vodka specialist Nemiroff is set to reintroduce its bestselling expression, De Luxe Reserve, alongside its premium line at the upcoming TFWA World Exhibition in Cannes (Yellow Village, E30).
The relaunch underscores the brand’s commitment to consumer-centricity, seeking to elevate the messaging around the distinctive features and premium quality of this vodka.
Nemiroff De Luxe Reserve is produced through a special ageing process using carefully chosen oak wood which imparts its subtle ageing notes, enhancing its smoothness and flavour.
Characterised by its velvety texture and smooth finish, the vodka offers fruity aromas complemented by walnut, dark berries and elderberry notes.
Nemiroff CEO Yuriy Sorochynskiy said: “Nemiroff De Luxe Reserve elevates any drinking experience to a new level of sophistication and elegance. We asked ourselves, ‘What if we mature vodka in barrels while keeping it a classic white vodka? What if one sip could distinguish it from all others?’
“The result is a product that is unforgettable. One sip is worth a thousand words – Nemiroff De Luxe Reserve has a remarkably smooth taste.”
This premium vodka is made using an innovative technology that fuses classic white vodka with a subtle infusion of select oak wood.
The liquid is distilled through an 11-step filtration system to ensure it retains its clarity.
The meticulous process involves distilling the infusion in copper stills (alambics) according to a proprietary recipe. The infusion, derived from high-quality natural ingredients, enriches its flavour and aroma.
Since its original release, Nemiroff De Luxe Reserve has garnered international praise, with Gold medals awarded at the 2020 Bartender Spirits Awards in the USA and The DBSB Autumn Tasting in the UK. It also earned a Gold award at The Vodka Masters in 2021, one of the top international spirits competitions. ✈
