Nestlé International Travel Retail (NITR) has partnered with Belgian Biscuit house Lotus Biscoff to launch the travel retail-exclusive, limited-edition KitKat Lotus Biscoff Snacking Bag.
The line extension is a fusion between Kit Kat’s milk chocolate wafers and Lotus Biscoff’s crunchy, caramelised cinnamon spread.
Each pouch contains 7 X 17.5G fingers and is suited for snacking and/or sharing with friends and family.
Further to its April debut in the UK and Australian domestic markets, the KitKat Lotus Biscoff flavour is now available in the limited-edition Snacking Bag at Dufry duty free stores around the world.
Nestlé General Manager International Travel Retail Stewart Dryburgh said: “Since the product launched, we’ve seen huge demand; we knew this collaboration would be a great success in travel retail. Biscoff is one of the most requested and searched-for items on the KitKat website and we’ve already seen travellers snapping up the new flavour snacking bags.”
Lotus Biscoff Global Brand Director Kathleen Buyst commented: “Lotus Biscoff has been a favourite in Australia for over ten years. We are very excited to collaborate with KitKat to offer a unique and delicious flavour combination.”
