Nestlé International Travel Retail (NITR) will be presenting the new identity of its travel shopping-exclusive Nestlé Swiss along with novelties from KitKat and Smarties at next week’s TFWA Asia Pacific Exhibition (Stand K29, Basement 2).
Nestlé International Travel Retail General Manager Stewart Dryburgh said: “Over the past year we have seen a strong acceleration of passenger traffic and consumers engaging with the category in Asia Pacific, with growth led by China and Asia and particularly positive results in hub airports. We are largely excited by the opportunities we see across the Asia Pacific market over the next 12 months.”
NITR will present the latest products and activations planned for newly rebranded travel shopping-exclusive line Nestlé Swiss. The brand’s new packaging, inspired by the natural and rugged landscapes of Switzerland, contrasts raw and natural materials.
New stylised mono-flavoured boxes are available in Milk Chocolate, Dark Chocolate and Milk Chocolate with Hazelnuts. The re-closable boxes feature ten chocolate chunks and are also available as a 360g chunks tower and a sharing pack.
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Dryburgh commented: “Encompassing a modern twist on Swiss chocolate, the brand-new look and feel truly represents considered Swiss design and chocolate heritage. Created with Nestlé’s expertise, using only Swiss milk and carefully selected natural ingredients, the new Nestlé Swiss is perfect for gifting, sharing and self-treats.”
A new gifting proposition for KitKat includes a travel retail-exclusive offer that spans across the ‘for you’, ‘for me’ and ‘for us’ occasions. The four-finger chocolate bar is available in milk and dark chocolate (70%) variants.
KitKat Senses, which recently launched globally, are five-finger wafer bars available as individual units in re-closable packaging. They come in three flavours: Double Chocolate, Coconut and Hazelnut.
The Smarties Creatorbook is an activity and colouring book which comes with a 130g giant tube of Smarties. The Creatorbook also includes eight coloured pencils and pages of stickers. Once the activity pad is finished the Creatorbook can be refilled.
