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Neuhaus CEO Jos Linkens (right) at the 100th anniversary celebration of the praline at the TFWA World Exhibition in Cannes last month (Photos: Melody Ng) | |
Belgian chocolatier Neuhaus celebrated the 100-year anniversary of the praline at the TFWA World Exhibition at Cannes last month.
In 1912, Jean Neuhaus Junior invented the first-ever filled chocolate, and decided to name it the praline. As part of the centenary celebrations of the creation of the praline, Neuhaus has created a new range of pralines in a variety of shapes that are said to exude timeless elegance.
The Precious Collection pralines were created to look like small jewels in refined, stylish shapes, the company said.
Like other Neuhaus pralines, the chocolates have each been given a name of their own.
The Precious Collection is available from 1 October 2012 from all Neuhaus boutiques and travel retail outlets.
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The Precious Collection pralines were created to look like small jewels in stylish shapes |
The collection boasts five shapes, five flavours and five names:
Divine: The half-moon shaped praline contains a fusion of caramel covered in milk chocolate, enriched with slivers of hazelnut from Piedmont.
Rubis: Crafted like a piece of jewellery in the shape of a precious stone with a thousand and one facets, this ganache is based on a dark chocolate from Papua New Guinea and has an intense aroma. It is covered in a extra-dark chocolate.
Perle: This chocolate pearl has the aromas of an Italian Ristretto coffee in a ganache, covered in dark, intense chocolate.
Glamour: This chocolate has the masculine beauty of a cube, with a new discovery on every side, the company said. A fine coat of intense dark chocolate envelops a traditional “praliné Ã l’ancienne”, with a velvety-smooth flavour and a surprising texture, courtesy of slivers of hazelnut from the Black Sea region.
Jade: This tear-shaped chocolate is transformed into a precious stone, hand-signed by the Neuhaus Maître Chocolatier. The smoothness of milk chocolate melded with a ganache of sweet acacia honey is balanced with small slivers of walnut from Grenoble.
The pralines are presented in an elegant box to keep after the chocolates have been enjoyed.
A detailed brochure is included inside the box, providing historical information on the centenary of the praline, the Precious concept and the creation of the new pralines.
The luxury box with the brochure is presented in an exclusive and stylish shopping bag that was purpose-designed for this collection.
Neuhaus celebrates the Year of the Snake
Neuhaus created a limited-edition box to celebrate the Year of the Snake 2013 to build on last year’s Chinese New Year collection and the Mid-Autumn Festival special gift.
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This limited-edition red and gold box celebrates the Year of the Snake 2013 |
The red and golden design takes the successful design elements from the Dragon Box, to emphasise the unity of the Neuhaus Chinese New Year collection.
The contents have been revised from the previous box and will present a selection of Neuhaus’ best selling pralines in Asia.
The arrival of the Year of the Snake will be celebrated on 10 February 2013. The limited-edition box contains 16 chocolates with a total weight of 200g. The product is available for shipment from mid-November 2012.
About Neuhaus pralines
In 1857, Jean Neuhaus opened an apothecary shop in the Koninginnegalerij/Galerie de la Reine in Brussels, Belgium, where he started enveloping the unpleasant-tasting medicines he dispensed in a chocolate coat. Some 55 years later, Jean Neuhaus Junior decided to replace the medicinal content with a filling, thereby inventing the first filled chocolate. Naming it the praline, Neuhaus Junior came up with a product that went on to put Belgium on the world map.
Neuhaus’ range takes in a wide variety of shapes, colours and natural flavours. In addition, all pralines have their own name, such as the Bonbon 13 (1937), the popular Tentation (1958) and Jean (2009). They are created and hand-crafted at the company’s Brussels workshops.
