Hugo Boss has unveiled the next chapter of its Boss Bottled ‘Man of Today’ campaign, with actor Chris Hemsworth as the new Boss Bottled global fragrance ambassador.
Hemsworth appears in three different visuals set against a backdrop of a modern, urban skyline to capture the essence of the ‘Man of Today’. The TV campaign was shot by Nicholas Winding Refn; the print campaign was shot by photographer Nathaniel Goldberg; and PR images by Frederic Auerbach.
To mark the new campaign, a number of Boss Bottled Collector’s Editions (30ml, 50ml, 100ml and 200ml) have been created. They have been available in travel retail Europe since September and will be on-counter in Asia and the Americas on 1 November.
A multi-platform campaign, launched in September and running throughout 2018, will showcase a dynamic series of activations to move the Man of Today global conversation forward. Global influencers will engage with the campaign and will share a snapshot of what being men of today means to them.
