New look for Danzka Vodka as brand expands in Asia Pacific

Danzka: taller and slimmer

DENMARK. Belvédère Duty Free is introducing an elegant new look for Danzka vodka to Asia this year, following two highly successful TFWA Asia Pacific shows in Singapore.

The premium Danish-designed flagship brand, together with Sobieski Vodka, Gautier Cognac and Marie Brizard liqueurs, will be showcased at the upcoming TFWA Asia Pacific Exhibition (Stand number: C6).

Over the past year, Belvédère Duty Free has broadened its distribution and representation of Danzka throughout Asia, including Thailand, Malaysia and Laos, and continues its expansion to new markets throughout the region.

Danzka before its new-look makeover

“We are thrilled to announce that Danzka vodka is making its mark as a rapidly growing success in markets like Korea, Malaysia and Vietnam,” said Belvédère Duty Free Managing Director Wojtek Wydro.

“In duty free and travel retail, where Danzka vodka remains the fourth best-selling vodka, sales are growing by double digits and distribution is expanding with new listings that include Dufry in Cambodian airports.”

Commenting on the new look, Belvédère Duty Free Sales Director Torben Vedel Andersen said: “At TFWA Asia Pacific, Belvédère will unveil for the first time to the Asian market the new design bottle for Danzka vodka, an elegant, modern streamlined aluminium cylinder with striking shelf appeal.

“The new Danzka vodka is taller and slimmer, and sports a new logo image that reflects this elegant and light design. The logo has been created by Danish designer Johannes Torpe, who has also been involved in designing SUBU restaurant in Beijing and is joining Jeppe Utzon in presenting construction of a skyscraper that will be built in Shanghai after the EXPO exhibition.

“The design evolution retains the best functionalities that Danzka vodka is known for: the aluminium bottle that chills Danzka vodka faster and which is lightweight and shatterproof so that – more than ever – it still is the “˜World’s Best Travelling Vodka’. This premium quality has allowed Danzka vodka to become a best-seller throughout Asia,” said Andersen.

Belvédère will also be focusing on Sobieski vodka, which continues to experience “exponentia”l growth in the US, where it doubled its sales from 2008 last year, the company said. Sobieski is offered at a very price, which is extremely relevant in today’s economy, Belvédère said.

“Sobieski has now truly become a global brand,” said Wydro. “In 2009, Sobieski was more than 50% international.”