Luxottica Group has said Oakley’s four-year partnership with the National Football League (NFL) is “the perfect fit” for the eyewear brand.
At the start of the 2019 NFL season, Oakley began a four-year partnership with the league, making the brand an official on-field partner and licensee of the NFL in North America.
As part of the partnership, Oakley has produced two different types of eyewear for all 32 franchises in the league. This collection is available in travel retail both with DFS at John F. Kennedy International Airport (JFK), San Francisco International Airport and Guam’s T-Galleria; and with Duty Free Americas in Miami International, Hartsfield–Jackson Atlanta International and JFK airports.
To drive awareness of the collection, Luxottica worked with Duty Free Americas to promote the collection through in-store digital screens featuring NFL players Patrick Mahomes II, JuJu Smith-Schuster and Derwin James Jr wearing the eyewear. The visibility was also enhanced by adverts at HPP areas in Miami and Atlanta airports.
Luxottica Global Travel Retail Director Enrico Destro said: “The launch of this exclusive new collection is a milestone in our partnership with the NFL, and is the perfect fit for our Oakley brand, which prides itself on its revolutionary, technology-infused eyewear that enhances the performance of athletes on and off the field.
“With the Oakley NFL Collection, we are able to bring one of North America’s favourite sports closer to home and give our consumers the opportunity to represent their favourite team. Working closely with our partners in travel retail, we are able to meet our goal at Luxottica of offering our consumers unique and exclusive products in the channel.”
The two types of sunglasses for all the NFL franchises come with team colour accents and the official logo etched on them. The Holbrook is a frame design accented by metal rivets and the lightweight Flak 2.0 XL has a peripheral view optimised by high-definition optics.
