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Nici joins the virtual world of Second Life with its Internet-based Alexa Centre store |
GERMANY. German toy brand Nici has announced that it is the latest retailer to enter the virtual world of Second Life.
In conjunction with the launch of Nici’s 31st shop at the Alexa Shopping Centre in Berlin, the brand has also launched its virtual counterpart in the Internet-based virtual world of the Alexa Centre in Second Life.
The Alexa Centre is described as the world’s first accessible 3D shopping mall, allowing visitors to replicate the full retail experience. Nici products can be seen in 3D, taken as virtual objects free of charge or even bought, along with information on the product range.
Nici Marketing Manager Online Silke Pabstmann said: “The online community of Second Life provides us with the possibility of addressing our old and new fans in an unconventional multimedia manner.”
The Alexa Centre store in Second Life is the starting point for Nici, as other shops are planned internationally across the virtual platform, said the company.
The virtual location of the Nici store in Second Life can be seen here.
Nici also offers a traditional internet store which can be accessed here.
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