London-based blended Scotch whisky maker Compass Box has appointed Nishat Gupte as Chief Executive Officer.
Gupte, who will lead the company’s strategy, operations and market development, succeeds Maurice Doyle who stepped down from the CEO position at the end of February.
His appointment follows the recent announcement of Neil Everitt taking on the role of Compass Box Chairman.
Gupte joins Compass Box following nearly five years in New York as Founding CEO of Betty Buzz and Betty Booze.
“I’m thrilled to join Compass Box, with its category-defining approach to crafting the most unique Scotch whisky,” Gupte said. “Partnering with Neil, whose track-record in the industry has been extraordinary, gives us a remarkable platform to unleash the full potential of Compass Box’s signature quality and creativity.
“I look forward to further building on our commercial strategy, while safeguarding the pioneering spirit that’s made Compass Box the favourite among Scotch tastemakers worldwide.”
“Compass Box has earned tremendous respect for challenging Scotch whisky conventions, and I’m honoured to come on board,” Everitt added.
“Nishat’s blend of financial and commercial acumen, as well as beverage industry experience, complements Compass Box’s innovative DNA perfectly.
“Together with the team, we aim to expand the brands market presence, refine its commercial execution and keep delivering top-tier whiskies that exceed expectations.”
With the changes in leadership, Compass Box is “stepping into a new era of agility and focused execution”.
“Their combined leadership brings sharper decision-making, focus on operational efficiency and a renewed commercial edge. Together, they are set to accelerate the company’s pace, ensuring Compass Box remains dynamic, adaptable and well-positioned for long-term success,” the company said in a statement. ✈️
