INDIA. Noida International Airport (NIA) has awarded Laqshya Media Group an exclusive contract embracing sole rights for advertising placements both inside the much-anticipated new air terminal and on the landside.
Under the agreement, the airport (expected to be operational late this year) will feature a wide array of advertising formats, including static media, digital media, interactive displays and innovative advertising formats.
This blend of modern advertising mediums with traditional themes will create a vibrant and cohesive environment where diverse brands converge under a unified design philosophy, NIA said.
The collaboration will provide innovative advertising solutions to brands while ensuring a seamless travel experience for travellers, the company added.
Noida International Airport Chief Executive Officer Christoph Schnellmann said: “With this partnership with Laqshya Media Group, we’re embracing the opportunity to curate an engaging and immersive environment that captivates and engages travellers.
“Laqshya Media Group brings a wealth of experience in innovative and interactive advertising mediums, and together, we strive to evoke emotions, spark curiosity, and enhance the overall travel experience at Noida International Airport.
Laqshya Media Group Managing Director Alok Jalan commented: “Our partnership with Noida International Airport underscores our commitment to delivering innovative advertising solutions that resonate with passengers and enhance their airport experience. We are well-equipped to create impactful and innovative advertising infrastructure that drives results and elevates brand visibility.
“Laqshya Media Group is dedicated to optimising brand visibility and engagement among premium international and domestic passengers as they navigate the airport from arrival to departure. By strategically placing advertisements along passengers’ journey paths, Laqshya ensures maximum exposure and impact for its clients’ brands, effectively capturing the attention of the airport’s discerning audience.”
Jalan added: “With this latest advancement, Laqshya Media now possesses advertising rights at three prominent airports: Noida International Airport in the National Capital Region, Rajiv Gandhi International Airport in Hyderabad and Cochin International Airport. We also maintain a widespread presence nationwide across traditional and innovative media platforms.”
NIA said it will combine Indian culture and hospitality with Swiss technology and efficiency to develop a modern, user-friendly design, inspired by India.
The first phase of the airport, featuring one runway and one terminal, will have the capacity to handle traffic of 12 million passengers annually. Upon completion of all four development phases, the airport will be able to cater to 70 million passengers per year. ✈
About Noida International Airport
Noida International Airport (IATA code – DXN) will connect the greater Delhi area and Western Uttar Pradesh with other cities in India and the world.
The company has pledged to provide an extensive array of comprehensive commercial attractions and services to its passengers. NIA will be the first airport in its class in India to achieve net-zero emissions, setting a new standard for sustainable airport operations.
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