Norwegian fashion jewellery company Nora Norway AS has partnered with International & Travel Retail Consultants (ITRC) Founder Rob Robertaccio to launch Nora Norway, LLC.
The US company, led by CEO Rob Robertaccio, has been established to accelerate Nora Norway’s expansion across the Americas.
Nora Norway AS will retain significant strategic oversight of Nora Norway, LLC through a licensing agreement, to maintain the brand’s Scandinavian design identity, quality standards and long-term vision.
The partnership focuses on the Nora Norway brand, known for its modern Scandinavian fashion jewellery with accessible price points. Nautic Explorer and Nina’s Little Angel will also become part of Nora Norway, LLC’s portfolio in the Americas.
Cruise-first strategy
Nora Norway, LLC will launch with a focus on the cruise industry, building on existing inroads and key relationships with major cruise retail partners established by Nora Norway and ITRC.
Strong demand for the core collections, enhanced by Nautic Explorer’s maritime storytelling, led to the creation of the Americas-focused entity.
From this cruise-first platform, future plans include:
- Expansion into airport and duty-free retail across North and South America
- Development of regional and destination-focused assortments tailored to specific ports and traveller profiles
- A phased roll out into US domestic retail, including department stores, speciality retailers and select online partners
Nora Norway AS CEO Lars Bjerkeengen said: “We see a tremendous opportunity to bring the Nora Norway brand to travellers and consumers across the Americas. Our stand-alone Nora Norway collection is built on Scandinavian design, commercial appeal and strong margins for our partners.
“By creating Nora Norway, LLC together with Rob and ITRC, we are combining our brand and product expertise with his deep relationships and long experience in travel retail.
“The licensing structure allows us to stay closely involved in the key strategic decisions, while giving the new company the agility it needs to grow in a competitive region.”
Steering growth through leadership and entrepreneurial drive
The licensing agreement enables Nora Norway AS to offer brand guardianship, product direction and strategic guidance for Nora Norway and its related collections, while Nora Norway, LLC manages daily operations across the Americas, covering sales, marketing, inventory and customer service.
Nora Norway, LLC CEO & Owner and ITRC Founder Rob Robertaccio said, “I am honoured to be entrusted with leading Nora Norway, LLC in the Americas.
“The Nora Norway brand checks all the boxes that cruise, airport, and duty-free buyers are looking for: clean Scandinavian design, attractive retail prices and a proven track record as an easy-to-gift, easy-to-wear jewellery concept.
“On top of that, we have powerful supporting stories under the Nora Norway umbrella – like Nautic Explorer, with its anchor bracelets inspired by life at sea, and Nina’s Little Angel, a meaningful collection that supports families of seriously ill children.
“Our initial traction in the cruise channel confirmed that Nora Norway deserves a dedicated, region-focused vehicle.
“Nora Norway, LLC will be laser-focused on building sustainable, long-term partnerships with cruise, airport, duty-free and, in time, domestic retailers throughout North and South America, in close cooperation with Lars and the team in Norway.”
Norwegian brand with global appeal
Nora Norway leverages its reputation for contemporary, feminine Scandinavian jewellery that is versatile, giftable and delivers strong retail potential.
The brand’s core line is complemented by:
- Nautic Explorer – a nautical-inspired collection under the Nora Norway AS umbrella, featuring anchor-themed bracelets and accessories that resonate strongly in cruise and coastal destinations.
- Nina’s Little Angel – a more niche, emotionally driven collection within the Nora Norway family, created in support of Nina’s Little Angel, a charity that helps families of seriously ill children, with angel motifs symbolising care, hope and protection.
Designed for multiple occasions, Nora Norway’s collections align with its Scandinavian identity, resonating with travel retail shoppers seeking meaningful keepsakes and affordable luxury, the company said.
Bjerkeengen added: “With this new venture into the Americas, we are taking a natural next step in building Nora Norway as a truly international brand. Our primary focus is on the core Nora Norway collection, supported by Nautic Explorer and Nina’s Little Angel where they make sense for the market and our partners.
“Together with Rob and ITRC, we are excited to write the next chapter for Nora Norway onboard cruise ships, in airports, and eventually in retail locations across the United States.” ✈
