Nuance Australia has launched the new Vetus Purum range from Australian wine brand St Hugo exclusively at its Sydney and Melbourne airport stores.
Produced in extremely limited quantities from fruit sourced from ancient and pure terroir, Vetus Purum will be available in Australian duty free this month before being released to Asia duty free, Hong Kong and China from July.
The new range, which leads with a Cabernet Sauvignon in line with the brand’s first wine launched in 1983, takes its name from the Latin words “˜Vetus’ (meaning ancient) and “˜Purum’ (meaning pure). These words were placed on the family crest of Gramp & Sons by Hugo Gramp in the 1920s to symbolise Hugo’s belief that selecting the finest fruit from ancient and pure terroir was the key to making truly exceptional quality wine, the brand said.
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St Hugo has launched two Vetus Purum wines: St Hugo Vetus Purum Coonawarra Cabernet Sauvignon 2010 and St Hugo Vetus Purum Single Vineyard Barossa Shiraz 2010 |
The range includes two wines: St Hugo Vetus Purum Coonawarra Cabernet Sauvignon 2010, crafted predominantly from grapes from the Flint Vineyard in remote Coonawarra; and St Hugo Vetus Purum Single Vineyard Barossa Shiraz 2010, made from the Koch Willandra Vineyard’s low-yielding vines.
Both wines will feature on a custom-built display in Sydney Airport’s international departures, where tastings will also be conducted. They are presented in premium gift cylinders and are priced at A$188 (US$177). Quantity is strictly limited by the Chief Winemaker of St Hugo.
Nuance Australia CEO Philippe Boyer said: “We are constantly seeking exceptional and rare wines for our wine customers, many of whom are connoisseurs and collectors. St Hugo is one of Australia’s most sought after wine labels. The new Vetus Purum range will provide another new and exciting reason for customers to come to us to seek out rare and limited availability Australian wines of superior quality.”
