UK. Nuance has extended its partnership with leisure group Center Parcs by opening six multi-brand concept stores at the new Woburn Forest location in Bedfordshire.
The new Nuance portfolio includes the following stores: Aquatique (family swimwear & swim accessories), Sportique (sportswear, fashion & footwear), Time for Shade (watches, jewellery & sunglasses), Spirit (lifestyle fashion, outdoor wear & fashion accessories), Just Kids (children’s toys, games & pocket money) and The Store Room (lifestyle gifts, homeware & souvenirs).
The six stores, which offer a variety of 180 high street labels, are located at the new Center Parcs Village, which opened to short break guests on 6 June.
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Aquatique features a range of swimear brands and accessories |
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Nuance CEO EMEA and Global Chief Commercial Officer Andrea Belardini said: “We are delighted to welcome visitors to our new stores at Woburn Forest. We have a long-standing partnership with Center Parcs, and we are very pleased to extend our cooperation with these six new stores. Since opening the first stores in 2008 we have developed our growing portfolio and we look forward to continue bringing quality leisure retail to our guests in Center Parcs.”
Paul Donaldson, General Manager UK at Nuance added: “We are very pleased with not only the execution of our locally designed concepts but also to continue our successful partnership with Center Parcs at this fifth site. Woburn Forest has provided a platform to develop concepts that delivers superb guest experience and customer service, within an environment that showcases a number of the UK’s most well-known brands. The new concepts will be rolled out to the other four villages as part of a wider investment programme, but we are confident that the brand portfolio and retail offer will surpass guest expectations and provide guests with a retail offer for the future.”
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JustKids features interactive floors and child-friendly till points |
Center Parcs Head of F&B / Retail Eddie McAdam said: “It’s great to be working with Nuance to deliver unique retail areas for our guests. Our shops are not just outlets, they are part of the family short break experience, they invite adults and children to explore, discover and relish these environments. We have a quality retail offering and Nuance have been integral to achieving this.”
The partnership between Center Parcs and Nuance began in 2008, with a contract extension in 2012. With the latest developments, Nuance now operates 30 stores across five Centre Parcs Villages: Sherwood Forest, Nottinghamshire; Elveden Forest, Suffolk; Longleat Forest, Wiltshire; Whinfell Forest, Cumbria and Woburn Forest, Bedfordshire.
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Spirit is the company’s flagship lifestyle fashion, outdoor wear and accessories store |
The Nuance stores at Woburn Forest
The swimwear store Aquatique aims to complement the Center Parcs’ signature “˜Subtropical Swimming Paradise’. The store features the new swim accessories POD concept. Some of the brands on offer include Speedo, Zoggs, Superdry, Fat Face, Havaianas, O’Neill and Animal.
Sportique offers footwear plus a wide range of bags, hats, socks and wallets. Brands include Superdry, Animal, Bench, Converse, David & Goliath, Adidas and Puma.
The flagship lifestyle fashion, outdoor wear and accessories store Spirit is located in the village centre, and it offers a range of products for fashion, outdoor wear and accessories. The store encompasses brands including Fat Face, Joules, Cath Kidston, White Stuff, The North Face, Jack Wolfskin, Berghaus, Fossil, Radley and Timberland. Spirit is said to house Nuance’s biggest ever outdoor selection of coats, jackets and accessories at Center Parcs.
Time for Shade features art deco design and offers guests a wide range of sunglasses, timepieces and jewellery. Furthermore, Time for Shade has incorporated the largest ever selection of watches and sunglasses across Center Parcs, said Nuance. The brands include Fossil, DKNY, Rayban, Oakley, Links of London, Emporio Armani, Prada, Gucci, Clogau, Skagen, Guess, Diesel, Ted Baker and Bulova.
The Store Room has been designed in the style of an old English country kitchen. At the heart of the store lies an old fashioned fire place with arm chairs, and the theme is continued with terracotta stone floors and other “homely features”. The Store Room houses Nuance’s largest ever range of British made goods across all categories, including brands such as Wax Lyrical, Emma Bridgewater, Julie Dodsworth, Wild & Wolf, Bomb Cosmetics. Also featured in the store is the largest Cath Kidston shop in shop across Center Parcs.
JustKids is a toy store that encompasses the largest nine-carriage train of any JustKids store. The store is divided into four fun sections. There are interactive floors, child-friendly till points and a space age pocket money corner. Some of the brands include Lego, Tomy, Hasbro, Ty, Character, Vivid and Aurora.
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Sportique offers footwear plus a wide range of bags, hats, socks and wallets |
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Time for Shade houss sunglasses, timepieces and jewellery |
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The Store Room is said to resemble an English country kitchen |
