SWITZERLAND. The Nuance Group has opened a landside stand-alone Rituals cosmetics store at Zürich Airport Center.
The 50sq m store offers a broad selection of home and body cosmetics, including the brand’s Skincare, Home and Soulware collections.
Rituals most popular collections, such as Laughing Buddha, Ancient Samurai, Sakura, Ayurveda and Hammam, are on offer, plus the recently launched Tao collection and limited edition Mandi Lulur line.
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Tasteful in-store merchandising emphasises the well-being credentials of the Rituals brand |
The Skincare ranges for men and women harness the power of natural ingredients with ancient skincare traditions. The Home Collection offers a range of scented candles, home perfumes, fragrance sticks and other accessories such as essential oil diffusers. The Soulwear Range consists of comfortable basics clothing for stylish leisure and relaxation.
An in-store “˜water table’ features allows customers to try products such as hand scrubs, shower foams and body oils.
Nuance General Manager Switzerland Karl Walter commented: “We are delighted to introduce Rituals Cosmetics to landside shoppers at Zürich Airport and extend our offer by this sophisticated cosmetics brand. This addition to our brand portfolio, now also in landside, is a further step ahead in our continuous endeavour to innovate and explore consumers’ taste.”
Rituals Director Wholesale Neil Ebbutt added, “On the back of a highly successful domestic market launch in Switzerland, Rituals is proud to be partnering with Nuance with our new store at Zürich Airport.
“Zürich Airport has a high reputation for giving its passengers and visitors a great shopping experience and we’re delighted to have the support of Nuance in extending the choice of shopping at the airport through our extensive range of unique and innovative products for the body and home.”
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The Zürich Airport launch follows a highly succesful Swiss downtown debut |
