Nuance partners with Rituals for first airport outlet in Sweden

SWEDEN.The Nuance Group has partnered with Rituals to open the first home and body cosmetics airport outlet in Sweden. Located in the walk-through Duty Free Store in Stockholm-Arlanda Terminal 5, the Rituals Cosmetics offers passengers a range of products from luxury body and facial creams to mineral make-up, scented candles and pure tea.

Rituals, which has become a well-known “˜masstige’ brand in recent years, offers a range of around 400 home and body care products. Each item has a specific link to an Eastern ritual, such as the shaving tradition of the Samurai or the bathing ritual performed by Japanese people before climbing Mount Fuji.

Rituals: A first for the Swedish airport market

Eduard van Santen, responsible for Rituals in Sweden, said: “The fact that consumers can find us now at Stockholm Arlanda confirms that Rituals’ establishment in Sweden has been a success story. The new Arlanda outlet offers passengers a moment to escape the hassle of travelling, relax and explore our authentic products nurturing their body and mind.”

Joakim Hörnfeldt, General Manager at The Nuance Group Sweden, added: “Our partnership with Rituals and the airport demonstrates our dedication to exploring new and innovative concepts to excite travellers. We want to make airport shopping a relaxing and pleasant experience.”

“Together with our business partner The Nuance Group we aim to develop inspiring airports with attractive commercial offers,” said Roel Huinink, Managing Director of Arlanda Schiphol Development Company. “And we see that the launch of the international brand Rituals, focused on well-being and relaxation, adds extra value to the customer journey at Stockholm Arlanda Airport.”

The Nuance Group Europe Commercial Director Alex Anson said: “Driving innovation is at the heart of our commercial strategy as we strive to be our vendors’ preferred partner. This collaboration with Rituals and Swedavia is yet another milestone for us to create sparkle in the travel retail industry.”

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