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The first shop resulting from the Nuance-Global Brands partnership is the FIFA Official Store, which opened in January at Singapore Changi Airport’s new Terminal 3 |
SWITZERLAND/INTERNATIONAL. Leading travel retailer The Nuance Group and Global Brands Group (GBG) have announced a global and exclusive agreement for Nuance to operate travel retail stores for GBG.
GBG’s retail concepts include the FIFA Official Store, a football-inspired lifestyle store; PGA TOUR, a golf equipment and lifestyle apparel shop; and Disney Naturally.
The new global partnership builds on the success of the current partnership where Nuance, through its Nuance-Watson joint venture, operates the first and original FIFA Official Store at Singapore Changi Airport.
Since opening in early January 2008, the Singapore FIFA Official Store has proved popular with football fans the world over with FIFA Official Licensed Product Collections featuring previous FIFA World Cups; the 2010 South Africa FIFA World Cup; and collaborative product with adidas all selling well.
Commenting on the deal, Nuance President and CEO Roberto Graziani enthused: “We are very excited about the potential of these retail stores. Our experience in the airport market is that working with big brands usually breeds success and they don’t come much bigger than the Global Brands Group portfolio.
“Any airport with more than four million passengers should really seek to get access to these highly unique and strongly branded concepts to differentiate their offer and to make it more exciting for traveling consumers,” he added.
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Popular with football fans the world over: FIFA Official Licensed Products |
GBG Chairman Jonathan Sieff commented: “We are delighted to have a retailer of the quality of Nuance as our global travel retail partner. We are working well with them in Singapore and were happy to broaden our agreement to encompass a wider geography.
“These new retail concepts are unique, stylish and innovative and have been received positively by consumers throughout the world,” he said.
About The Nuance Group
Swiss-based The Nuance Group is the global market leader in the travel retail industry, operating 400 shops across 60 airports and 20 countries around the globe and employing 5,000 staff. In addition to its duty and tax free operation, the Nuance portfolio comprises specialist shops as well as food & beverage operations, distribution, inflight services and shops in other travel retail channels.
About Global Brands Group
Global Brands Group (www.globalbrandsgroup.com) is one of the world’s leading independent, international brand management, retail and licensing companies. Through its international network of offices across six continents, the group aims to maximise revenue potential by creating manufacturing, retail and distribution partnerships worldwide.
MORE STORIES ON THE NUANCE GROUP AND GLOBAL BRANDS GROUP
Global Brands Group has travel retail world at its feet after Changi tender award – 02/04/07
