SWITZERLAND. The Nuance Group has completed the latest phase in its retail investment at Zürich Airport by opening a series of speciality stores plus a walk-through duty free extension.
The speciality stores are Atelier, Tommy Hilfiger, La Prairie and Swatch (see below). The openings “reaffirm the company’s commitment to deliver innovation and quality in speciality,” according to Nuance.
Following a complete refurbishment, the walk-through duty free area has now been extended to include dedicated perfume & cosmetics boutiques, fashion accessories, sunglasses and a new technology area with an Apple shop-in-shop. The new store allows customers to browse and shop the core categories and the speciality areas at the same time.
Skincare is a particularly strong category at Zürich Airport, noted the retailer. While the offer is tailored to suit the main Zürich passenger profile, such as departing Swiss locals and mainland Europeans, a growing proportion is now coming from Asia, which is reflected in the offer, said Nuance.
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The fragrances & cosmetics business has been strongly enhanced through the latest phase of Nuance’s investment in its walk-through unit at the leading Swiss gateway |
The company said: “The latest execution not only supports the customer shopping behaviour through store design, category management and brand segmentation but also looks to deliver the brand experiences to their full potential through 20sq m-plus boutique areas where leading brands such as Chanel, Dior, Lancôme, and Estee Lauder present their latest products, engaging passengers with beauty advice and interactive screens.
“The state-of-the-art cosmetic boutique from La Prairie captures the eye in the middle of the new P&C set-up while on the opposite side you can discover the expertise from Clarins. In addition, brands like Sisley, Kanebo and Shiseido complement the premium cosmetics offer. Furthermore, the new Kiehl’s boutique offers funky skincare with simple and straightforward packaging, attracting a cutting-edge younger crowd and male audience, while L’Occitane provides an alternative to authentic and natural skincare.”
The new fashion accessories corner offers a range of brands, with walls dedicated to Guess and Furla. Next to this the sunglasses section introduces the latest models from brands like Prada, Gucci, Armani and Silhouette.
The new Apple shop-in-shop showcases Apple’s products including iPads, iPods and the latest technology accessories. As with other Apple stores, passengers can test the products.
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La Prairie (above) builds on a strong skincare offer at Zürich; Sunglasses (above right) features leading brands in a dedicated area | |
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Furla and Guess are well personalised in new back wall space |
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The addition of an Apple shop-in-shop is a coup for both retailer and airport | |
Atelier, the French word for workshop, is the name for the new 70sq m women’s fashion accessories store presenting well-known brands such as Longchamp, Michael Kors, Lancel, Marc by Marc Jacobs and See by Chloe. Atelier offers an assortment of handbags, wallets, belts and other accessories. Developed by The Nuance Group, the new store concept is being built around the workshop theme, featuring polished concrete flooring, stitched leather wall panels, Anglepoise lamps and vintage mannequins.
Tommy Hilfiger has opened its first stand-alone store at Zürich Airport (63sq m) as it develops its travel retail distribution. The design includes a mix of rich wood fixtures and vintage furniture. The space is enhanced with quirky props, colourful over-dyed carpets and framed vintage fashion magazines to create the “preppy” American look.
The new 48sq m Swatch store is designed to “bring light, colour and motion together”, said the retailer, with the features of the store changing to reflect each new Swatch ad campaign.
Covering 54sq m, the La Prairie boutique lies in a highly visible location on level two. The full range of La Prairie’s anti-aging skincare and an array of face complexion products are available, and the boutique also includes a consultation area.
The Nuance Group CEO Europe Andrea Belardini said: “We are pleased with our latest achievements, in particular bringing the P&C area onto a totally new level and delivering creativity and innovation in speciality, as witnessed through our new Atelier concept, which we are planning to roll out also in our other locations.”
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Atelier (above), Swatch and Tommy Hilfiger (below) extend Nuance’s range of speciality stores |
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Speaking on behalf of Zürich Airport, Senior Vice President Commercial Patrick Graf said: “With the recent openings Zürich Airport further strengthens its position as one of the most attractive airports in Europe. We are extremely proud of the developments the shopping environment has seen over the past 12 months. The new store concepts and the extended walk-through duty free area match the needs and expectations of our international travellers.”
The Nuance Group’s General Manager for Zürich Airport Karl Walter added: “With our enhanced shop portfolio we will have the opportunity to capture a great variety of business and leisure travellers with different needs. While the Atelier and Tommy Hilfiger stores target fashion-conscious customers, the new Apple shop-in-shop is an ideal place for business people to spend some time experiencing the latest developments of technology. Furthermore the extension of our walk-through duty free provides even more opportunities to explore the world of cosmetics, liquor and accessories – our shops offer attractive options to everyone.”
