HONG KONG. Frontier Award-winning* travel retailer Nuance-Watson (HK) has joined forces with premium beauty brand Estée Lauder to launch a pioneering “˜Re-Nutriv Experience Programme’ at Hong Kong International Airport’s Temptation Duty Free stores.
Estée Lauder Travel Retailing conceptualized the programme for its luxury skincare brand Re-Nutriv, exclusive to Nuance-Watson (HK). The programme has been launched as part of the retailer’s acclaimed “˜We Support’ vendor partnership campaign, unveiled earlier this year to stimulate sales in a difficult trading environment.
An Estée Lauder Re-Nutriv lounge has been set up in the two major Temptation Duty Free beauty stores in the airport’s East Hall. In addition to a full range of Re-Nutriv skincare and make-up products, customers also experience the Re-Nutriv Specialist Consultation service, which aims to help them discover their perfect luxury skincare regime.
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World first: The Estée Lauder Re-Nutriv lounge at Hong Kong International Airport’s Temptation Duty Free |
Travellers can also enjoy their choice of pampering hand massage treatment or foundation analysis service selected from the Re-Nutriv Touch Menu.
Nuance-Watson (HK) said that this integrated programme generates the highest customer satisfaction by offering an “experiential” approach to define and customize luxury skincare programmes.
To mark this world-first for Hong Kong International Airport, Nuance-Watson and Estée Lauder held a celebration party last Friday with the presence of Airport Authority Hong Kong representatives. The event was graced by Alessandra Piovesana, Regional Managing Director for Nuance-Watson (HK) – North Asia; Ng Mei Ying, Senior Regional Director for Estée Lauder Travel Retailing; and Eva Tsang, General Manager for Airport Authority Hong Kong Retail & Advertising Business.
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Personalising the travel retail experience: (Above) A consultant shows off the extensive Re-Nutriv Touch menu, while below a Re-Nutriv Specialist provides customised analysis to a consumer in a luxurious environment |
Piovesana said: “Estée Lauder holds a strong leadership worldwide in the beauty segment. The brand has been on a consistent growing trend since our first concession. This new Re-Nutriv Specialist Programme – exclusive to Temptation at HKIA – aims to offer an elite service that our discerning customers expect in this world-class airport.
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“We are very enthusiastic about this new partnership as this launch is a world premiere in travel retail.
“It reinforces Nuance-Watson’s unwavering mission of continual innovations and top-quality service that have enabled us to achieve a leadership position and the success we enjoy today.
“We believe that this programme will definitely add value to the shopping experience at the airport.
“Supported by Estée Lauder’s extensive media campaign throughout the airport, this programme also adds opportunity to drive traffic and generate higher sales growth.
“We see Estée Lauder as our long-term strategic partner.
“We intend to build this programme to its highest standard to serve as a benchmark for future developments. Together with our brands, we are committed to progress our business with continued innovations.”
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A Trinity toast: (Left to right) Ng Mei Ying, Senior Regional Director for Estée Lauder Travel Retailing; Alessandra Piovesana, Regional Managing Director for Nuance-Watson (HK) – North Asia; and Eva Tsang, General Manager for Airport Authority Hong Kong Retail & Advertising Business celebrate the power of a pioneering and world-first partnership |
Estée Lauder Travel Retailing Asia Pacific Senior Regional Director Ng Mei Ying added: “At Estée Lauder, we believe in bringing the best to everyone with touch and being the best in everything we do.
“The launch of our very first Re-Nutriv Experience program at Hong Kong International Airport is a true reflection of our commitment to providing excellent service standards.
“In a travel retail environment known traditionally to be fast-paced and value-focused, we are now breaking the boundaries and going beyond customer expectations to provide pampering luxurious services and personalized skincare and makeup advice to make each customer feel extra special.”
*NOTE: Nuance-Watson (HK) was named Airport Retailer of the Year at the annual Frontier Awards in Cannes this year.
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