Nuance-Watson (HK) takes environmental drive to new level

Nuance-Watson (HK) Regional Managing Director Alessandra Piovesana and Airport Authority Hong Kong General Manager, Retail & Advertising Michael Yuen (centre) at the prize presentation with the winning students

HONG KONG. Nuance-Watson (HK) has underlined its commitment to the environment by organising the second Green Poster Competition for art and design students, as well as for travellers at Hong Kong International Airport (HKIA). Awards were presented to the winning artists at a ceremony at the airport today.

The retailer pioneered its eco-friendly “˜Save & Preserve’ programme in 2007 and further intensified its environmental efforts by launching the first Green Poster Design Competition in 2008. The latest Green Poster Competition aims to foster awareness of “˜green’ issues not only in Hong Kong but to travellers from around the world.

The competition had two tiers: a School competition was opened to local tertiary institutions and design schools. In addition, there was an Open competition for travellers at HKIA. The project attracted over 100 entries from Hong Kong tertiary schools and many travellers from Hong Kong, Guangdong, Shanghai, Indonesia and Europe.

The event also had strong travel retail industry support. Joining Nuance-Watson (HK) Regional Managing Director Alessandra Piovesana as competition judges were: Airport Authority Hong Kong General Manager, Retail & Advertising Michael Yuen; The Moodie Report Founder and Publisher Martin Moodie; DFNI Editor Bill Lumley; Frontier Magazine Managing Editor Marek Kolasinski; The Travel Retail Business Editorial Director Doug Newhouse and renowned Hong Kong illustrator Alice Chan.

At special ceremony at Nuance-Watson (HK)’s The Plaza store at HKIA, the winning students received their prizes. Sight-saving charity ORBIS Hong Kong Director of Development Mary Lau and ORBIS Development Manager Winky Ho plus ORBIS celebrity Janice Chan were also on hand to support the event.


Ms Piovesana said: “We are very thankful for the tremendous contributions from different parties – the Airport Authority, our travel retail media, our home professional illustrator Alice – in support [of] our students and travellers’ green messages this year. The Green Poster Design Competition is a perfect integration of the commitment from the airport, travel retail and local communities to environmental protection issues, which helps to foster the “green power” and ensure the green message is heard around the world.”

The retailer promoted its ‘green’ message in a strong media campaign across the airport that included an exhibition plus poster advertising

She added: “Our airport has employed many environmental initiatives. As a member of the airport community, our aim is to leverage our extensive retail operations to offer talented youngsters who represent our future a unique global exposure for their creative green messages; and at the same time, to raise international travellers’ awareness of the need for environmental conservation.

“We are looking forward to continue working with our stakeholders more closely for future green initiatives. It is one of the many ways in which I and my team are striving to give back to the community that sustains our business.”

Located close to Nuance-Watson’s The Plaza store, an exhibition of the posters was held in a prominent outpost area on Level 6 East Hall sponsored by Airport Authority Hong Kong. All the designs are also posted on Nuance-Watson (HK)’s corporate website

Save a Plastic Bag Campaign
As in previous years, Nuance-Watson has also run its “Save a Plastic Bag” campaign. The campaign’s theme visual was contributed by Alice Chan – and depicts her character Asteria. She aims to project the message “Cast Your Green Wish to the World”.

The design has been adapted as the key thematic visual for lightboxes, banners and signage to publicise the “Save a Plastic Bag” campaign across all Nuance-Watson (HK) stores at HKIA In addition, it was also featured as the cover design of a memo pad and the wrappers of Nuance-Watson’s environmentally-friendly non-woven bags.

Nuance-Watson’s ‘Save A Plastic Bag’ campaign is a central element of its ‘green’ campaign at HKIA

Nuance-Watson (HK) will also reward shoppers who decline to use plastic bags with a “Cast your Green Wish to the World” memo pad. The four-leaf-clover-shaped memo pad is made of 100% tree-free paper. Customers will be invited to write down their “˜green wishes’ on the memo paper and cast them on four-leaf-clover-shaped tree frames placed in the shop front areas of Nuance-Watson’s stores.

Customers who insist on receiving a bag will be encouraged to use reusable bags or invited to purchase the retailer’s green bags. All proceeds from the sale of these bags after deduction of manufacturing cost will be donated to ORBIS in support of its sight-saving missions.

Nuance-Watson (HK) plans to cut its annual plastic bag consumption at stores by -30%.

About Nuance-Watson (HK) Limited

Nuance-Watson (HK) Limited, a joint venture between the A.S. Watson Group and The Nuance Group, is the leading retail operator at Hong Kong International Airport. It operates over 40 stores in two terminals under 19 licences, namely general merchandise, perfumes & cosmetics, audio-visual/electronics, brand boutiques and specialty stores.

In 2007, Nuance-Watson (HK) extended its travel retail business outside of Hong Kong by opening a 2,000sq m mega department store at Asia’s largest integrated resort complex, The Venetian Macao, as well as two contiguous stores at Zhuhai Airport in China, namely The Plaza department store and Watsons Your Personal Store.

Nuance-Watson (HK) is also committed to a programme of corporate social responsibility. It has received the “Caring Company” award from The Hong Kong Council of Social Service for five consecutive years since 2006.


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