Nuxe has upgraded its summer skincare offer with new products, including its first sun protection oil and a travel retail-exclusive pack of five suncare products.
The French dermocosmetics brand is rolling out in-store podiums and activations across European airports to spotlight its suncare offering, with Nuxe Sun Gold Oils taking centre stage this season.
Nuxe noted, “For 2025, we have capitalised on our glow expertise and brought suncare to the next level with new Nuxe Sun Gold Oils SPF30 and SPF50 – a new generation of sunscreen with an addictive shimmery texture.”
The formula is designed for all skin types and tones, and includes Nuxe’s patented UVA/UVB/blue light protection alongside antioxidant extracts of rice and rosemary.
According to the brand, these ingredients work together to offer sun protection and prevent the appearance of dark spots linked to photo-ageing.
In line with Nuxe’s sustainability commitments, the pearly particles used in the formula are 100% naturally derived. The water-resistant product is designed to minimise dispersion in water, and has been tested in marine conditions to ensure it is safe for the aquatic environment.
Nuxe has also launched Hair and Skin Mists – lighter, ‘watery’ mists that offer an alternative to traditional perfumes. These are designed to be layered, allowing consumers to create a personalised scent profile.
The brand is rolling out Sensual Era and Sunset Bliss mists in travel retail as limited-edition products with leading retailers Lagardère Travel Retail, Avolta and ARI.
Nuxe has increased the sun protection level of its Melting Sun Cream and Melting Sun Lotion from SPF50 to SPF50+, while also removing all plastic from its Nuxe Sunny Travels pouch as part of its ongoing sustainability efforts.
This travel-exclusive kit offers five products: High Protection Face Cream SPF 30 (50ml), Delicious Perfuming Water (30ml), After-Sun Fresh Milk (50ml), Huile Prodigieuse Multi-purpose Dry Oil Gold (10ml), and After-Sun Hair and Body Shampoo (100ml).
Nuxe Marketing Manager Travel Retail & Export Ombeline Forbin said, “We are bringing an exceptionally strong line-up of suncare products to travel retail this summer.
“From this extensive range, we can propose an ultimate routine for every woman. It includes Nuxe Sun to protect from sun exposure, our new Sun Gold Oils with shimmers to protect and glow simultaneously, and Huile Prodigieuse to moisturise and glow – with the option of using the Huile Prodigieuse Gold roll-on in the evening as a highlighter and moisturiser.
“Our travel retail-exclusive handy pouch of five suncare products for an essential sun protection routine is tailor-made for the holiday traveller, and we believe it will be highly effective in triggering spontaneous purchases in store.” ✈
