FRANCE. Natural skincare brand Nuxe has extended its Merveillance Lift range with the launch of the Exceptional Day & Night Cream and Eye Lighter Serum, to be showcased at the upcoming TFWA World Exhibition in Cannes.
This latest offering builds on the strong performance of Ultra Exceptional Day & Night Cream, rolled out in January, which quickly became the flagship product in the Nuxe portfolio.
Citing market data (GERS Data – Sales by Value, Pharmacies France, MAT February 2025), the company noted that the cream became the main growth driver for the French anti-ageing segment in pharmacies and parapharmacies during its launch.
The latest additions to the Merveillance Lift range feature niacinamide, promoting improved skin quality alongside targeted anti-ageing effects.
Infused with ultra-corrective micro-algae oil, the range reinforces the skin’s internal structure for a visibly smoother, firmer and lifted appearance.
This product meets the needs of those seeking a high-performance beauty regimen, as well as targeted anti-ageing solutions for wrinkles and firmness loss.
Designed for morning and evening application, the creams feature ethically sourced, 95% natural and vegan ingredients in a single, all-in-one formula.
The formula’s ultra-sensorial, fluid and light texture suits every skin type, offering significant improvements to skin quality and texture. It also combines freesia and magnolia florals with subtle musky hints.
Housed in a 75ml gold and raspberry lacquered jar, Merveillance Exceptional Day & Night Cream supports CSR initiatives with recyclable glass and lids, offering two treatments in a single jar.
The Merveillance Lift collection is complemented by the new Eye Lighter Serum, designed to combat dark eye circles, described as a common concern among European women.
Designed for those seeking both treatment and coverage, the Eye Lighter Serum blends concentrated serum with pearly pink pigments to rejuvenate the eyes and correct dark circles in a single step.
A skincare and brightening serum, it features a bevelled foam tip for precise application for morning and evening use, and a fast-absorbing formula enriched with 100% natural-origin pigments.
The serum’s fragrance-free, ultra-sensorial texture quickly absorbs, leaving the eyes looking refined and radiant.
Nuxe Head of Sales Global Travel Retail Camille Cordier said, “Bringing this duo of new products to travel retail is testimony to our firm belief that this channel offers huge potential for travel retailers to grow beauty sales through a focus on dual-function skincare products that combat ageing skin while also glamourising and beautifying it for the long term.
“The simplified single-jar skincare routine delivered by Merveillance Exceptional Day & Night Cream, and the dual skincare and brightener benefits of our new Eye Lighter Serum, make them both extremely practical choices for travellers and highly relevant to the travel retail environment.
“They will be the highlight of the new products we will be showcasing in our new booth location in the Riviera Village during Cannes next month.” ✈
