French natural cosmeceutical brand Nuxe has rolled out the Nuxuriance Ultra’s Alfa [3R] anti-ageing skincare range exclusively in travel retail.
The collection – created with what the brand describes as an ultra-powerful, natural-origin technology exclusive to Nuxe – includes six products for the face infused with “revolutionary” new formulations to combat the signs of ageing.
The release adds to Nuxe’s existing anti-ageing products, Merveillance Lift and Super Serum [10].
The skincare company took on the challenge of developing an age-reversing formula that has higher efficacy than that of retinol without the need for synthetic ingredients, in line with its commitment to sustainability.
The result is the Nuxuriance Ultra Alfa [3R] Technology(1), a formula created with three patented elements using three natural-origin ingredients. These are Alfafa seed extract, an organic regenerative plant with potent age-defying benefits; hyaluronic acid with a light molecular weight which works to plump and smooth the skin; and hemerocallis fulva, an extract from orange day-lily with antioxidant benefits.
The new skincare solution has no contra-indications, making it safe for all skin types.
The ‘3R’ in its name represents the advanced technology behind the product, which visibly corrects the key signs of ageing such as wrinkles, sagging, lack of firmness and lack of radiance.
Consumer tests revealed that from the first application, the skin became instantly plumper for 81% of users and toned for 85%(2). After one month of use, 76% of users said that wrinkles appeared smoothed, while skin appeared tightened for 90% and firmer for 96%(3).
The formula also features an updated scent of the existing Nuxuriance Ultra range, offering notes of orange blossom, raspberry and sandalwood.
Staying true to its sustainability principles, Nuxe has minimised the use of cardboard and plastic in Nuxuriance Ultra packaging.
Formulated in France, Nuxe products are vegan-compliant, sourced from sustainable and responsible origins, and use a minimum of 95%(4) natural ingredients. To ensure the authenticity, safety and quality of its ingredients, the products’ genetic traceability is monitored by botanical DNA analyses in collaboration with the DNA laboratory Gensee.
The Nuxuriance Ultra Alfa [3R] travel retail range
The flagship product of the range, the Global Anti-Ageing Cream is made for all skin types. Available in a 50ml jar, it has a luxuriant texture, a non-greasy finish and the refined signature scent of the range. It is formulated to make skin appear instantly plumper and toned from the first application and after one month for wrinkles to appear smoothed, tightened and firmer.
The Global Anti-Aging Face Cream SPF30 2-in-1 cream features a double anti-ageing and UVA/UVB protective action, thanks to SPF30. Formulated to prevent premature skin ageing and to plump and tone the skin, it is presented in a 50ml jar.
For dry to very dry skin, the Global Anti-Aging Rich Cream (50ml) has an even richer texture and offers immediate comfort with skin revitalised from the first week of application.
The Global Anti-Aging Night Cream, available in a 50ml jar, repairs and regenerates the skin during the night. After 28 days, users can find their skin revitalised and after two months, skin can feel firmer.
A complete 2-in-1 treatment for the eye contour and lips enriched in botanical caffeine, the Targeted Eye and Lip Contour Cream targets expression lines around the eyes and mouth. Wrinkles appear smoothed, skin revitalised and dark surface circles decreased after just two months of use. It is available in a 15ml tube.
Enriched with Vitamin C and niacinamide, the Dark Spot Correcting Serum (30ml) helps reduce the appearance of dark spots while bringing smoothness and radiance to the complexion.
Skin can appear more even after just two weeks of use for 86% of women*.
Nuxe Travel Retail Global Sales & Marketing Manager Caroline Goix said: “Nuxe is committed to accelerating our conquest of the growing skincare anti-ageing category with product formulations that can genuinely revolutionise their effectiveness in correcting facial wrinkles, sagging, lack of firmness and lack of radiance.
“With Nuxuriance Utra’s Alfa [3R] formulation, which is revolutionising the anti-ageing market, our users can enjoy these results after just a few weeks of application.” ✈
(1) Alfa [3R] technology = Alfalfa extract + Hyaluronic acid + Day Lily extract.
(2) Usage test – 21 volunteers. Satisfaction % immediately after application.
(3) Usage test – 21 volunteers. Satisfaction % after 28 days
(4) except for the Nuxuriance Ultra Alfa [3R] SPF 30 Anti-aging Cream.
*Usage test – 21 volunteers. Satisfaction % after 2 weeks
