Nuxe reveals organic Sweet Lemon skincare range

The Sweet Lemon collection is made with all-natural ingredients and offers lemon-meringue scent

French natural cosmeceutical brand Nuxe has introduced its Sweet Lemon skincare range into travel retail.

Nuxe Travel Retail Global Sales & Marketing Manager Caroline Goix said: “Sweet Lemon, which targets Generation Z consumers with eco-responsible hand and lip care products delivers an adventurous sensoriality that distinguishes it clearly from our established lip care products, Very Rose with rose oil extract and Reve de Miel with honey, making it an attractive alternative for Generation Z consumers who want a premium product that is different, delectable, effective and natural.

“Our local markets’ communication has spoken directly to them through typical Generation Z platforms such as Instagram and TiKTok. Their response has been fantastic, and we expect Generation Z travellers to very quickly pick up on this range in travel retail where we believe it can benefit from a double visibility in some shops: in our own spaces but also in separate store zones such Beauty To Go.”

Described as highly sensorial products, the collection includes the Hand and Nail Cream, Lip Stick and Lip Balm. These products are formulated with a combination of lemon meringue scent and softening properties of botanical oils to moisturise the hands and lips.

The lip balm (right) is made to make lips softer, moisturised and protected

The formula behind the Sweet Lemon skincare trio is certified organic, and the signature notes of lemon meringue scent contain 100% natural ingredients.

Presented in a 50ml tube, the Hand and Nail Cream is described as non-greasy and melts rapidly into the skin, making it instantly moisturised.

The Lip Stick product formula is enhanced with ultra-nourishing shea butter, that leaves a smooth, non-sticky finish on the lips. It comes in a 4g stick format.

The Lip Balm is made with ingredients to soften, moisturise and protect the lips all day. It is available in a 15ml jar.

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