US. Royal Caribbean International’s newest ship, Oasis of the Seas, will feature an extensive, “one-of-a-kind” retail experience when it makes its first sailing in December.
The company claimed it will offer “the most cutting-edge amenities and activities ever seen at sea”, including 13 stores.
The extensive retail offer will feature open-air shopping covering more than 10,000sq ft, with many products exclusive to the vessel.
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Royal Caribbean International claims that Oasis of the Seas is the world’s largest and most revolutionary cruise ship |
When she launches Oasis of the Seas will be the largest and (the company claims) most revolutionary cruise ship in the world. An architectural marvel at sea, she will span 16 decks, encompass 225,282 gross registered tons, carry 5,400 guests at double occupancy, and feature 2,700 staterooms.
Oasis of the Seas will be the first Royal Caribbean Internationalship to tout the cruise line’s new ‘neighbourhood concept’ of seven distinct themed areas: Central Park, Boardwalk, the Royal Promenade, the Pool and Sports Zone, Vitality at Sea Spa and Fitness Center and Entertainment Place.
“The shopping experience will be one of a kind in terms of both the items offered and the setting on the largest and most revolutionary cruise ship in the world,” said Royal Caribbean International in a statement.
“Guests of all ages and styles will find their retail therapy of choice in outlets that range from children and teen-favoured shops to jewellery and duty free stores for adults.”
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An Oasis made reality: “The most cutting-edge amenities and activities ever seen at sea” claims Royal Caribbean; the ship features the new ‘neighbourhood concept’ of seven distinct themed areas: (clockwise from top left) Royal Promenade, Central Park, Entertainment Place, Boardwalk, Vitality at Sea Spa and Fitness Center, and the Pool and Sports Zone |
COACH TO MAKE MARINE DEBUT
Several international brands will make their cruiseline debut, including luxury leathergoods house Coach, which will unveil its first dedicated store at sea.
The Coach store will showcase the company’s signature line of handbags, leathergoods, sunglasses and scarves. Others making their marine debut include Breitling watches; Italian jewellery designer Pianegonda; and apparel companies including Lucky Brand, Eileen Fisher, DC Apparel and Forest & Fauna (makers of 100% organic t-shirts and garments).
Oasis of the Seas will also carry a number of brands new to the Royal Caribbean fleet, including jewellery from Roberto Coin, Charriol and Yvel. Long-time favourites, such as Chanel and Christian Dior cosmetics will complement the newcomers.
Passengers will be able to explore the Boardwalk neighbourhood, which features an eclectic shopping mix. Star Pier will be an interactive, hybrid shop touting an electronics wall adorned in the latest technology. It will also offer tween and teen apparel by Roxy, Quiksilver and DC Apparel, as well as a DJ station and Nintendo Wii game area.
Younger cruisers will be drawn to Pinwheels featuring clothes and toys by brands such as Crayola. The area will also offer impromptu playtime in the store’s dedicated area equipped with Lego stations and a number of other popular games.
Candy Beach will be the ultimate boardwalk candy store, said the company, offering more than 72 varieties to mix and match into a customized candy grab bag, as well as vintage candy treats from the ’50s, ’60s and ’70s.
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“Guests of all ages and styles will find their retail therapy of choice in outlets that range from children and teen-favoured shops to jewellery and duty free stores for adults,” says Royal Caribbean; Kids Avenue and the Boardwalk’s kids and teen retail areas are just some of the places onboard Oasis of the Seas which cater to younger children and teens alike | |
“We are consistently pushing the envelope with the retail selection offered on our cruise ships, and with Oasis of the Seas we sought to fully transform the shopping experience at sea by introducing new brands and new concepts,” said Royal Caribbean International Senior Vice President, Hotel Operations Lisa Bauer.
“We’ve been fortunate to gain the support of a number of iconic brands that are eager to be part of the Oasis experience and are pleased that we can deliver upon guest feedback to offer more shopping opportunities onboard.”
Additional information is available at www.oasisoftheseas.com or http://www.royalcaribbean.co.uk
AN OASIS OF THE SEAS SHOPPING DIRECTORY:
CENTRAL PARK
Coach: The US luxury house will debut at sea with an assortment of handbags and accessories. To celebrate the grand opening, Coach will offer a special gift with purchase – an exclusive leather luggage tag in luxe parchment, embossed with the iconic horse and carriage logo in gold.
THE ROYAL PROMENADE
Prince & Greene: Trendy fashion boutique Prince & Green offers urban apparel and accessories for men and women, all with an “electric urban edge”. Labels include Betsey Johnson, Calypso and Kenneth Cole for women and Fred Perry, Ed Hardy, Marc Jacobs and Ben Sherman for men.
Regalia: Described as one of the ship’s most opulent boutiques, Regalia is home to a number of iconic names in fine jewellery and timepieces. These include Tag Heuer, Roberto Coin, Pianegonda, Olivia and others.
Solera: Oasis of the Seas features two duty free stores along The Royal Promenade, with Solera existing as the official “go-to” retail store for guests’ cosmetics, skincare and fragrance needs. Featured brands include Chanel, Dior, La Prairie, Lancôme, Shiseido, as well a number of “˜doctor-brand’ lines in the well-being segment.
Willow: This store features casual sportswear suited to the cruising lifestyle. Natural linen and organic clothing options for men and women are offered, as well as brands including Eileen Fisher, JMP and Forest & Fauna. Willow also will offer products from the World of Good line whose proceeds benefit non-profit organizations around the world, as well as socially responsible artisans.
The store will also feature ethnically sourced gifts and products that are supported by the World of Good organization.
BOARDWALK
Candy Beach: “A boardwalk isn’t complete without a candy shop,” says Royal Caribbean International, describing Candy Beach as the ultimate candy store, offering more than 72 varieties of candy for mixing and matching. Vintage candy treats from the ’50s, ’60s, and ’70s are also available.
Carousel Cart: The hand-carved carousel is a unique feature on the ship. After paying the carousel a visit, guests can browse the selection of apparel, accessories and souvenirs that celebrate this nostalgic pastime.
Pinwheels: Younger cruisers can head to Pinwheels to find a range of clothing and accessories for children of all ages. Kid-favoured brands such as Crayola as well as Royal Caribbean merchandise are offered. Pinwheels also hosts a play area equipped with Lego stations and a number of other popular games for children.
Star Pier: Described as “a hybrid of all things tweens and teens adore”, from clothing labels including Roxy, Quiksilver, and DC Apparel to an electronic games and accessories outpost featuring a DJ station and Wii game area.
THE POOL AND SPORTS ZONE
Breeze: An open-air shop located on the pool deck, Breeze is stocked with “˜fun-in-the-sun must haves’, including light reading, sunglasses, tote bags, and sun care products.
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